The launch was held over breakfast at Cafe Sydney.

Media and influencers gathered to hear Paula’s Choice founder Paula Begoun talk all about truth in beauty.

Paula, the author of 21 beauty books that have sold more than 2.7 million copies worldwide, debunked a number of beauty myths over breakfast at Cafe Sydney, and educated guests about her new Defense range.

Some key skincare points Paula stressed included buying products suited to your skin type, regardless of age, and not being afraid to utilise a combination of active ingredients including vitamin C, niacinamide, azelaic acid, hyaluronic acid, AHAs, BHAs and retinol.

Following the presentation, Paula held an intimate Q and A session.

Each guest was given a goody bag containing the new Defense range to try including the Essential Glow Moisturizer SPF 15, Antioxidant Pore Purifier and Nightly Reconditioning Moisturizer.