Lady Gaga lookalike and highly acclaimed member of the Kat Von D Beauty Artistry Collective, Steffanie Strazzere, was in town to tell media “to go big or go home”.

Steffanie, who has 160k followers on Instagram, touched down in Sydney to launch the Kat Von D Beauty Go Big Or Go Home Volumizing Mascara.

MC Jacks Sanchez introduced the makeup master who showed media and influencers how to create a simple smokey eye using just two products.

She explained the mascara was created using a vegan formula, which was long-wearing and glided onto lashes with a custom-curved brush, created by Kat Von D herself, for big, blown-out volume.

Instead of beeswax, the mascara has been created using sunflower and olive oils and the blend of plant-based fats were great at resulting in mega volume and intense black lashes that lasted, she said.

Guests had the opportunity to trial the product for themselves at the Pitt St pop up event.

Everyone took home a Go Big Or Go Home Volumizing Mascara and Tattoo Liner to try for themselves.

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