Last Thursday Sydney’s beauty community flocked to the Kate Spade, New York pop-up (in collaboration with Myer) at the Westfield CBD to celebrate the launch of the brand’s eponymous fragrance. The scent was dreamed up by Perfumer Marie Salamagne.
The fragrance celebrates youthful optimism and energy with sparkling top notes of citrus and bergamot, a twist of wild strawberry, and woody base notes of ambroxan and cashmeran. The campaign features East Coast native Maddie Zeigler. As a dancer, actress, and model Zeigler makes the perfect face for a fragrance as multifaceted as Kate Spade, New York.
Guests in attendance had their portraits taken in the custom Kate Spade photo booth and were treated to a personalised engraved bottle of the fragrance. Just in time for mother’s day, Kate Spade New York is available at Myer and David Jones.