Media, influencers and vloggers attended an intimate soiree at Ivy Penthouse to celebrate IT Cosmetics’ best-sellers.

Guests sipped champagne and canapes while posing in front of the media wall, made entirely of cosmetic brushes.

National training executive Josephine Houlihan spoke to media about the top five sellers in the range before a video presentation began.

Guests were then invited to play It Cosmetics ‘bingo’ and collect points based on the education stations, which gave them the opportunity to win a giant luxury hamper.