Innisfree flagship store opened with a bang at Westfield Sydney on Pitt Street.

Innisfree is Korea’s number one beauty brand and one of the fastest growing brands of Amorepacific in the global markets.

Media were invited to preview the new store from 8am, before it was opened up to the general public at 9am.

As guests wandered around the 161sqm flagship store, the second one to open in the world after Korea, they had the chance to try more than 700 beauty products across skincare, makeup, body care, and everything in between.

There are now six stores open in Australia in Melbourne and Sydney, with two more stores opening soon.

The brand promoted its eco-friendly message with campaigns including its Eco-Hankie and Empty-Bottle Recycling program.

More photos from the opening below.

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