Inika Organic was delighted to once again been the only 100 percent natural beauty brand to be invited to NYFW to create makeup looks for the runway.
The Australian brand worked with two designers who embrace cruelty-free and sustainable fashion; Jonathan Cohen and Chocheng.
Both shows featuring Inika Organic makeup artistry were completely free from fur and feathers.
With a legacy of creating pieces inspired by Mexico, a hint of modern Manhattan and a laid back attitude of California, Jonathan Cohen’s SS2020 show was all about bright patterns and bright makeup to match.
With lead makeup artist Yuki Hayashi at the helm, Inika Organic brought Jonathan’s vision to life with all new limited-edition colours curated especially for the Jonathan Cohen Runway.
Meanwhile, lead MUA Campbell Ritchie created a contemporary take on a 60’s natural chic look for womenswear designer, Chocheng.
Chocheng’s SS2020 drew inspiration from 1960 mystery thrillers Plein Soleil and Midnight Lace and used retro wardrobe references and reimagined them for the modern woman.
Natural and elegant shades of pink from the Inika Organic collection, inspired by Jackie O holidaying in Saint-Tropez, complemented the neutrals, tones of pink, candy stripes, monochrome and coral red worn with wood framed sunglasses, straw bags and platform espadrilles shown on the catwalk.
Click on the gallery below to see images from both shows.