On Friday 30 April, CeraVe officially launched its NEW Hydrating Cream-to-Foam Cleanser at its insights-led #SkinChat, uncovering insights into achieving and maintaining hydrated, healthy-looking skin.
This innovative cleanser is the first face product in the CeraVe range to feature Amino Acids, that support the skin’s Natural Moisturising Factors (NMF). The ingredient evolves the cream-based cleanser into a delicate foam to gently but effectively remove dirt, oil and makeup without stripping the skin’s barrier.
The #SkinChat was hosted by Television Presenter and new CeraVe Ambassador, Brooke Boney, featuring Channel 9’s Lauren Phillips – and long-term CeraVe ambassador, leading Sydney dermatologist Dr Eleni Yiasemides and L’Oreal’s Medical Communications Manager, Rachel McAdam. The panel also uncovered insights into Australian women’s facial regime and the dermatological and scientific expertise to achieving hydrated, radiant-looking skin.
The panel can be watched at www.ceraveskinchat.com.au.