Biossance celebrated its launch into Australia with an intimate breakfast at The Grounds of Alexandria.
Guests were greeted with rose lattes and coffee on arrival, before sitting down to pastries and smoothie jars, while a guitarist played a variety of smooth tunes.
Attendees were also asked to fill complete a green beauty quiz in an iPad.
Before the main breakfast courses were brought out, event MC Isabelle Cornish introduced international guests from Bioassance including digital brand manager Laura Minch, global education manager McKenzie Bolt and senior director, sales and education Nancy Turchin.
They spoke about the history and creation of Biossance, explaining that from inside their Berkeley labs they developed patented technology that allowed them to create an accessible cure for malaria.
They said today more than 120 million royalty-free treatments had been successfully given thanks to this technology.
The company then turned its focus to skincare, creating ‘clean beauty’ products out of ingredients including squalene, which is made from 100% plant-based, renewable sugarcane, then bio-fermented.
Squalane is produced naturally by the human body, but the amount made and retained decreases as you age, they explained.
A video was played to the assembled group featuring new Biossance celebrity ambassador Jonathan Van Ness.
Following the presentation, guest dined on their mains before being taken into a gifting suite where they could choose the products to best suit their skin type as well as merchandise including t-shorts and caps.
Biossance is available exclusively in Sephora in Australia.
More images from the event below.
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