Sephora flaunts new brands

Sephora Australia opened the ground floor of Sydney’s Town Hall last Thursday to showcase its bevvy of brands to celebrities, influencers and media guests alike.  Hosted by founders and educators from over 30 brands – including Foreo, Murad, Becca, Tarte, Biossance, Dior and Votary – The Sephora Edit gave guests the chance to learn about […]

The Show Sydney throws VIP launch party

Over one hundred of Sydney’s favourite TV hosts, reality stars and leading hairstylists, makeup artists and models rubbed shoulders at Barangaroo’s 12-Micron on Friday. The likes of Kylie Gillies, Shelly Horton, Monique Wright, Karen Ledbury and Hollie Azzopardi stepped out to celebrate the launch of The Show Sydney – Australia’s new ultimate hair, makeup and […]

Dermaviduals gets festive

The Dermaviduals team kicked up their heels at QT Sydney, to mark the end of a successful 2019. Hosted by Dermaviduals’ co-managing directors Reika Roberts and Simone Vescio, guests got into the ‘holiday cocktail party’ theme, dining on fresh oysters, prosciutto and melon, and goats cheese tartlets. Sparkling wine kept the mood light as the […]

SmileDirectClub arrives in Australia

SmileDirectClub has celebrated its official arrival Australia with a lunch for media and influencers at Sydney’s Shangri-La Hotel. Guests enjoyed a three-course lunch with SmileDirectClub’s senior marketing executives on the 26th floor of the hotel in the Altitude Restaurant. During the lunch, SmileDirectClub president Kay Oswald introduced the brand, explaining that the company helps people […]

ModelCo turns 18

ModelCo celebrated its eighteenth birthday with a pink-tastic party at Alexandria’s Pix on Location. Guests were treated to delish canapés and juices (it was a morning event, after all) before settling in to not only pay homage to the last 18 years of the brand, but to also hear first-hand about ModelCo’s plans for expansion […]

MORPHE launches at The Studio

Cult makeup brand MORPHE launched into the Australian market with an exclusive party at The Studio, Rosebery. Loved by makeup artists, models and celebrities worldwide, the rule-breaking makeup brand promoted its highly anticipated holiday collections, which was showcased throughout the evening. Greeted by a confetti-laden media wall with ‘it’ girl DJ Asia Carino on the […]

Alya Skin launches at sea

Alya Skin launched their newest product in true Sydney style, hosting an exclusive soiree on the water. Keen to give the first glimpse of Alya Skin’s new Foaming Micellar Cleanser the ceremony it deserved, brand owners James Hachem and Manny Barbas invited 80 of Sydney’s most influential guests and media to trade their stilettos for […]

Ecoya launches Christmas Collection

Ecoya celebrated the launch of its antipodean influenced Christmas Collection with a stunning cocktail party. Media and influencers gathered at Vaucluse Yacht Club where they sipped on champagne and frosé and dined on the freshest seafood while overlooking the water. A DJ provided beats while guests perused the latest collection that included candles and diffusers […]

Tanologist launches in Oz

Beauty media and influencers hopped on water taxis and were transported to floating venue, The Island, for the launch of UK brand Tanologist in Australia. Upon arrival, guests were greeted with peach frose as they took pictures on the media wall, before perusing the new self tanning products. A DJ provided tunes while attendees chatted […]

Fillmed Masterclass

Cryomed Aesthetics recently held a number of Fillmed Masterclass events which took place across over Sydney, Melbourne and Auckland, NZ. Global education ambassador at Fillmed by Filgora, Andrew Hansford, flew in from London to be the guest speaker at each event. Each seminar showcased techniques on NCTF® BOOST 135 HA, Nanosoft, CryoLed and Skin Boosters. […]

Sothys’ sport sponsorship

Sothys Paris was honoured to sponsor the Federation Cup Tennis Finals held in WA. One match saw Australia’s Ash Barty battle it out with France’s Caroline Garcia. Garcia, a French professional tennis player, is also a Sothys ambassador. The Fed Cup was launched in 1963 to celebrate the 50th anniversary of the International Tennis Federation […]

Curtis Cosmetics conference

Victoria Curtis Cosmetics headed across the ditch for its New Zealand Retailer Conference. More than 70 guests attended the 2019 North Island Conference, recently held at the SO Hotel Auckland. Owner and founder Victoria Curtis said the day was a huge success. “Our guests were made up of Curtis Collection stockists, of which we have […]

Festive cheer for Beauty Room

Christmas came early for the beauty enthusiasts at Richmond who were treated to a day of pampering and education to celebrate the start of the festive season. More than 80 people visited The Beauty Room Cosmetic Clinic, located on Windsor St, where they feasted on a spread fit for a king as the peroused the […]

Biossance breakfast launch

Biossance celebrated its launch into Australia with an intimate breakfast at The Grounds of Alexandria. Guests were greeted with rose lattes and coffee on arrival, before sitting down to pastries and smoothie jars, while a guitarist played a variety of smooth tunes. Attendees were also asked to fill complete a green beauty quiz in an […]

Poolside launch

There was no better setting than the Poolside Café at Boy Charlton Pool to launch mesoestetic’s latest products. Media and influencers gathered poolside over a delicious breakfast to hear all about the new mesoprotech sunscreen range. Mesoestetic international trainer Sabine Wallez and export area manager John Singleton educated guests about the new products with an […]

The Beauty Edit by Sophie Monk

Sophie Monk launched The Beauty Edit Collection of makeup and beauty accessories for MCoBeauty at a breakfast soiree at Hacienda in Sydney recently. Guests were treated to a sneak peek of the collection that featured a range of her trademark lip glosses, a warm toned palette of shimmer drenched metallics along with glitter freckles and […]

Salvatore Ferragamo launches new Signorina Ribelle scent

Salvatore Ferragamo launched its latest Signorina fragrance chapter, Signorina Ribbelle, at its Sydney flagship store.  VIP guests had the chance to test the heady fragrance with white floral notes, orange flowers, pink pepper and mixed with a delicate Ylang Ylang molecule. It is contrasted by a woody base and enriched with notes of Italian vanilla […]

Frostbland turns 70

Frostbland celebrated its 70th birthday with an exclusive cocktail party in the Richard Wherrett Studio at Sydney’s Roslyn Packer Theatre. Ballroom dancers provided some action-packed entertainment while guests nibbled on canapes and sipped cocktails. Executive chairman Uri Ferster gave a speech at the event, explaining the history of the company and how it came to […]


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