Rise in beauty brands on TalkShopLive

Real-time social shopping is the latest frontier in online sales, and science-backed American beauty title NewBeauty is launching its professional skincare-packed TestTube subscription on the popular TalkShopLive service this week.

It will go live on the channel this week to break down the products in its summer 2021 TestTube, which features a curated collection of innovative products, and will offer a sneak peek of the upcoming fall TestTube.

“As livestream commerce continues to grow in North America, we are thrilled to partner with NewBeauty to serve as a solution to tie content and commerce together for a leading beauty publication,” says Bryan Moore, cofounder and CEO of talkshoplive. “By creating extraordinary live and interactive shopping experiences, NewBeauty serves its existing readers on NewBeauty.com through our embeddable player with checkout capabilities and simultaneously grows their beauty audience on the talkshoplive network. With stars like Alicia Keys, Catherine Zeta-Jones and Kristin Cavallari already utilizing talkshoplives’s platform and being featured on the cover of NewBeauty, we look forward to diving into the beauty vertical and working with today’s top beauty tastemakers as the category continues to expand on talkshoplive.”

“As a company rooted in innovation, NewBeauty is thrilled to launch on talkshoplive, the leader in live commerce,” says chief revenue officer of NewBeauty, Mike Glaicar. “We believe live social shopping will be a significant channel for commerce in the future, and we’re excited to partner with a trailblazer in the movement to bring an engaging shopping experience to our beauty-obsessed readers.”


How does TalkShopLive work?

TalkShopLive launched in LA in 2018. It’s an always live social-shopping network, with your favorite brands, artists, celebrities and useful products. They claim to be the first live streaming, social buying and selling platform for anyone, anywhere.

It’s like a Home Shopping Network that anyone can use to direct sell anything at anytime from their own social channels or website. It’s an interesting proposition for professional beauty brands who are looking to diversity their revenue and sales streams.

Brands like Mally Beauty, 100% Pure, Lamik Beauty, Monika Blunder Beauty and now NewBeauty are the early-adopting, high-profile beauty brands on the channel.

Local brand Vani-T Australia is certainly one of the first Australian beauty brands to start using the platform.

It debuted a new embed player in June 2021 and recently raised an additional $6 million dollars.

What does it cost?

It’s free to join but you will pay a 10.25% charge + 30¢ (USD) per item you sell via TalkShopLive.

The Shopify integration plans also come with a monthly fee.

How is it different from other social shopping options?

There is one-click buying on TalkShopLive, which isn’t a feature with other shopping options on platforms like Facebook, where you have to direct people to a site to buy. This creates friction in the buying process and means you’ll lose more buyers than if they just had to click once in situ to purchase.

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