We’ve said it a million times – 2020 is the year for your salon to have really focused on online product sales. But for every salon that had a site set up and ready to go, there was another that didn’t. And as a result, potential retail sales disappeared into thin air.

If you’re one of those salon owners that doesn’t have an online offering, you’re going to want to hear this: Google has announced that Australian businesses will be able to list products for free on the Google Shopping platform.

In the blog post announcing the change, Google Australia’s industry director Renee Gamble said the change will mean retailers will gain “free exposure to millions of people who come to Google every day for their shopping needs, regardless of whether they advertise on Google. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab.”

Ms Gamble said that the gesture was an effort to support small businesses through enabling them to establish e-commerce platforms where they may not have been able to before.

“Retailers have played a vital role in Australia’s response to COVID-19, battling through a tough economic environment…and supporting jobs,” she said. 

For more information on how you can set up a Google Shopping listing for your salon, visit the Google Support page.

Visit the #BEAUTYSTRONG hub at https://www.professionalbeauty.com.au/beautystrong/

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