Choose an effective influencer

When footy WAG and radio personality Bec Judd talks, people tend to listen. Nearly 900,000 people, to be precise. So when she takes to her Instagram page to rave about a salon and its treatments, it’s PR gold. Just ask the owners of Flawless Rejuvenation clinic in Melbourne, where Bec splashed out for the Diamond […]

Genuine friends more powerful than social influencers

Choosing a salon or clinic is a highly personal decision. It’s a commitment to be vulnerable and to invest heavily in the services of the technicians employed there. And once a consumer makes that decision, it is usually enduring. A recent UK survey revealed that over half of the individuals taking part (53%) were anxious […]

Sophie opens up about life with PCOS

Candela Australia’s new Gentle Series brand ambassador, Sophie Cachia, is highlighting the reality of living with Polycystic Ovaries Syndrome (PCOS) to social media followers this month – PCOS Awareness Month. Sophie, who has been living with the “genetic, hormone, metabolic and reproductive disorder” since she was just 17, is a Melbourne-based blogger, mum and business […]

Candela teams up with Sophie

Candela has appointed social media influencer Sophie Cachia as the new brand ambassador for its Gentle Series. Sophie Cachia is a Melbourne-based blogger, mum and business owner with over 247,000 Instagram followers and 144,000 Facebook followers. Based in Melbourne, she is “best known for her no holds barred approach, sharing honest stories about her life […]

The art of being socially seen

Effective social media is a must for all brands, so is your clinic making the most out of this advertising channel? Jenna Catalano reveals how to be socially seen. The power of social networking is stronger than ever with the number of active users expected to reach 3.02 billion by 2021, that’s around a third […]


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