Turn one-timers into regular, loyal customers

Getting a potential client to make a booking is one thing (and not to be sniffed at), but getting them to commit to coming back? That’s a whole category of its own. So how do you turn a one-time booking into a recurring one? Create a programme Let’s be clear here: clients hate upselling. It’s […]

Finance mistakes to avoid

Let’s be honest here: every salon owner is going to make a few financial mistakes at some point. We’re not all savvy in finance and when we’re starting up especially, it’s often our own limited understanding that we need to rely on. But there are a few finance mistakes we can all avoid, to make […]

The Green Edit: make your salon earth-friendly

We know we should use less plastic, opt for products that are chemical-free and ideally, locally made. That’s quite the check-list though, and it can be daunting to know where to start. If going green in your salon is on your to-do list, The Green Edit is a good place to start. Founded by organic […]

The secrets of Miss Franc

One of Sydney’s best-kept beauty secrets, Miss Franc in Sydney’s Paddington is quickly earning a reputation for the art of beauty and balance. Artist and cosmetic clinician, clinic owner and founder, Francine Ithier is passionate about symmetry, structure and real skin health with a particular penchant for lips – and Instagram is loving her for […]

Is it time to go cashless?

Running payments through phone and online apps could have huge benefits for your business, while dramatically reducing risk.

Become a sustainable salon

Take a look around your salon or clinic and there’s a good chance you’ll quickly realise the amount of plastic you’re surrounded by. From product bottles, to sterile bags, packaging and the like, the amount of plastic that ends up as landfill is huge. Sustainability has become a bit of a buzz-word of late, and […]

The apps your business needs

If you’re still relying on a paper-and-pencil booking system for your salon or clinic, it could be time to consider app-based scheduling software. If that sounds intimidating, stay with us – it’s simpler than it sounds. We’ve gathered five of the most user-friendly, effective scheduling apps that not only take the admin out of booking […]

Cut costs without losing staff

When the going gets tough, many business owners fear that the most effective way to cut costs in a salon or clinic is to reduce head count. But there are other options to explore before you head down that path. Often, the some big savings are overlooked because business owners simply don’t feel the such […]

‘Wellness tourism’ hits Australia

It used to be that “wellness tourism” was mostly associated with Thailand, Bali and Malaysia – beautiful locations where treatments are comparatively less expensive than tourists’ home countries. According to recent statistics released by The Global Wellness Institute (GWI), global wellness tourism is on the rise, and Australia is set to claim its share. While […]

WA salons caught underpaying staff

A government-led compliance campaign has been carried out, focused on small businesses in the nail and beauty industry in Western Australia. As part of the compliance campaign, 50 nail and beauty salons had their employment records analysed by industrial inspectors to ensure that employees were being paid correctly and that the mandatory employment records were […]

Dermatology via wifi

The days of waiting for an available appointment at a skin clinic may soon be a thing of the past. That’s certainly the case for followers of US-based skincare startup Apostrophe, which announced on Friday that is closed a US$6 million (AUD8.8 million) seed round, led by venture capital firm SignalFire. Since launch in 2014, […]

Keratin eyebrow laminating for fuller, bolder brows

When it comes to eyebrows, the buzz words are: thick, full, bold. In the quest to satisfy clients’ demands for Cara Delevingne’s brows, there’s a new treatment hitting Australia’s shores. Keratin eyebrow laminating achieves the results of microblading, but works with the existing brows, rather than using tattoos and dyes to enhance them. By applying […]

Salon profile: Sanctuary Skincare

Natasha Lee ditched her corporate role for beauty therapy more than 15 years ago and never looked back. The busy, working mum-of-three catches up with Professional Beauty to share what life is like as owner of Sanctuary Skincare, an advanced skin clinic and beauty salon in Neutral Bay. Tell us about Sanctuary Skincare? “I have […]

Salon view: Stephanies

Stephanies is celebrating a milestone: 25 years in operation. Professional Beauty catches up with owner and founder, Stephanie Shepherd, to chat about growing her successful business from a two-room salon to five luxury day spas and a head office. How did Stephanies start? “Stephanies Natural Beauty was established in 1994 in Camp Hill Brisbane. Back […]

Salon view: Smooth as Millk

Millk was established 15 years ago by three men: Simon Barnes, Anthony Savva and Peter Laburn. Michelle Ruzzene catches up with director and manager Simon to find out how they overcame gender norms to run a thriving beauty business. Tell us about Millk? “We first started the business as a boutique spa and beauty salon […]

Salon profile: Renaissance Nails and Beauty

Renee Grant owns and operates a boutique home nail and beauty salon in the ACT. We catch up with her to talk about her thriving business, Renaissance Nails and Beauty. Tell us about Renaissance Nails and Beauty? “Renaissance Nails & Beauty was established in 2014. Up until that point I had been working in a […]

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