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Category: Marketing

gen-z-skin-pround-wont-retouch
Posted inMarketing

Why This Gen Z Beauty Brand Won’t Retouch Their Images

by Hannah Gay March 16, 2022March 17, 2022

Skin Proud has landed down-under with an innovative campaign behind them, writes Hannah Gay.

opi-campaign-international-womens-day-2022
Posted inNails

OPI Releases ‘My Colour’ Campaign for International Women’s Day

by Hannah Gay March 8, 2022March 5, 2022
Hannah Gay Beauty Editor
Posted inVideo

Talking Beauty with Hannah Gay: What’s the deal with TikTok?

by Hannah Gay February 10, 2022February 10, 2022
Social media advice for salons
Posted inMarketing

6 essential social media tips for salons

by Ruby Feneley January 24, 2022January 24, 2022
Skincare marketing compliance
Posted inSupport & advice

3 tips on how to market your beauty brand and stay compliant

by Ruby Feneley December 6, 2021December 5, 2021
By Tommi uses sms messages for marketing
Posted inGeneral

Thank Tommi Skincare Share Their Top 3 Tips For Effective SMS Marketing

by Jessica Teas October 27, 2021October 27, 2021
Strengthen communication with salon clients
Posted inMarketing

Why strengthening communication with clients is key to salon success

by Jessica Teas October 4, 2021October 4, 2021
Tips for SMSing clients
Posted inMarketing

Effective SMS communication with clients is more important than ever and this CMO has five tips to get it right

by Jessica Teas September 27, 2021September 29, 2021
What is human-to-human marketing?
Posted inMarketing

What is human-to-human marketing? MD of BlackSixteen Agency Scott Broome explains

by Jessica Teas August 16, 2021August 16, 2021
Iain Jeffrey Cosmeceutical Influencer
Posted inMagazine

Under the influence: Meet the new breed of beauty influencers brands need to know on social media

by Ruby Feneley August 12, 2021August 12, 2021
What should you do before contacting a PR agency?
Posted inSupport & advice

The top 10 things PRs wish small businesses knew before contacting an agency

by Jessica Teas July 19, 2021July 20, 2021
Beauty salon marketing with salon before and after photos
Posted inMarketing

More beauty salons should be harnessing the marketing power of before-and-after photos of clients

by Jessica Teas July 12, 2021July 14, 2021
top ten things you should expect from your PR agency
Posted inMarketing

The top 10 things beauty businesses should expect from their PR agency

by Jessica Teas July 12, 2021July 12, 2021
Small Business PR
Posted inMarketing

The Sydney creative agency helping small beauty brands DIY their PR on a shoestring

by Jessica Teas July 12, 2021July 14, 2021
Beauty salons need to set up Google My Business listings
Posted inDigital

Why your beauty salon needs to be on Google My Business and how to set it up for optimal results

by Jessica Teas July 12, 2021September 8, 2021
Should your beauty business do an EOFY sale?
Posted inBusiness

Should your beauty business or salon do an annual EOFY sale? When it’s a good idea and the big reason to give it a miss

by Jessica Teas June 29, 2021June 30, 2021
How beauty brands can successfully market to Gen Z
Posted inMarketing

Tips to help beauty brands successfully market to Generation Z

by Jessica Teas May 30, 2021May 31, 2021
Why your beauty business needs to get serious and organised about advocacy marketing
Posted inMarketing

Why your beauty business needs to use advocacy marketing

by Jessica Teas May 24, 2021May 24, 2021

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