Sephora has announced it will open its sixth Australian store at Melbourne’s Chadstone Shopping Centre – and it is set to be the biggest in Australia.
After its recent launches in Broadway in Sydney and Pacific Fair in Queensland’s Gold Coast, Sephora continues its rapid expansion with a sixth opening in Melbourne’s mega shopping store, Chadstone. This Sephora opening marks the second for Melbourne, which already has one store in the city’s CBD shopping centre, Mebourne Central.
Professional Beauty has been told that the soon-to-open 630 square metre Chadstone space, located on the ground level of the destination shopping centre, is going to be the biggest Sephora in Australia.
“We couldn’t be more proud of the success Sephora has seen in the Australian market since the first store launch in December 2014,” says Libby Amelia, country manager for Sephora Australia. “The support and excitement from our local beauty enthusiasts has assured our expansion plans in Australia and we cannot wait to offer Melbournians a second store to delight in.”
Chadstone Shopping Centre has recently undergone a multi-million dollar redevelopment. The first phase, including the new Sephora store, is due to be unveiled this October.
“As Australia’s most extensive premium retail destination, we are delighted to be welcoming to Chadstone leading beauty house, Sephora,” says Angus McNaughton, CEO and Managing Director at Vicinity Centres. “We look forward to seeing our customers engaging with this celebrated and iconic brand as part of the upcoming reveal of the first phase of our $660 million redevelopment.”
Fittingly, the Sephora Chadstone store will kick off with a bang. In fact, Sephora reps say it is set to be the biggest beauty launch of the year… Beauty enthusiasts will be let through the doors at 8am to live music, roaming Sephora representatives giving out goodie bags, makeup competitions, and demonstrations.
The launch date is yet to be released but the wait will be worth it; if you’re in Melbourne this October and you can’t get enough beauty in your life, Sephora Chadstone is set to be the place to be seen.