Hayley Fisher, Country Manager at Adyen Australia & New Zealand, discusses the value in investing in considered payment technology for your salon.
Payment technology might not be the first thing that comes to mind when you think about innovation in the beauty industry, but it’s fast becoming one of the most important tools in the modern salon’s kit.
Just as skincare has become more personalised and treatments more tailored, the customer experience at checkout is also evolving. Today’s beauty shopper expects more than just great service and results – they want a seamless journey from booking to payment. Increasingly, that means instant, embedded, and hyper-personalised checkout experiences that reflect the professionalism and quality of your business.
The rise of customer-centric payments is transforming the way beauty businesses operate and engage with clients. Many salon and spa platforms are now integrating booking, personalised service recommendations, and payments into a single, streamlined experience. This end-to-end approach helps businesses meet growing consumer expectations for convenience, personalisation, and ease – whether that’s booking online, paying in-app, or tapping a phone at the counter.
One great example of this in action is the growing adoption of embedded payments within salon software platforms. These solutions enable beauty businesses to accept contactless payments through mobile devices or terminals that suit the salon environment. The result? Faster checkouts, fewer no-shows thanks to upfront payments or deposits, and in some cases, a boost in tipping. Ultimately, it’s about creating an experience that feels seamless and elevated—just like the services these businesses provide.
Behind the scenes, this same technology is also enabling beauty retailers to offer personalised product recommendations based on customer preferences and purchase history. With the right insights, salons can tailor their retail offerings and promotions to match each individual – creating a shopping experience that feels bespoke, not generic.
What was once seen as a back-end function is now a strategic advantage. Payments are no longer just about processing a transaction – they’re about enhancing customer satisfaction, streamlining operations, and ultimately driving growth.
For Australian salon owners and beauty retailers, now is the time to think strategically about the role payments play in driving both customer loyalty and business efficiency. With the right technology in place, the checkout becomes more than a transaction – it becomes a competitive advantage.
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