Setting a stylish tone for business

Looking to set the stylish tone for your salon? It’s all about presentation.

Leesa Dawson reveals the inspiration behind her launch range for The Uniform Stylist. The CEO shares her journey from developing the initial concept that prompted her to launch her new uniform business and the inspirational women who have collaborated and educated her about the needs of the beauty industry along the way.  Here’s why she’s chosen some of these incredible beauty professionals to showcase this collection.


“I’ve known Gry for a few years, as we worked together in the past – creating uniforms for her multi award winning skin clinic in St Kilda. Having the privilege to work with someone as passionate as Gry gave me invaluable insight into just how important it is to have uniforms that are in line with your brand image. The Hüd aesthetic is articulated so clearly in every detail, and yet finding that perfect uniform readily available was nearly impossible. I remember Gry had researched suppliers all over the world! Nothing is compromised at Hüd. You can see that in all three levels of Gry’s Nordic style clinic, as well as the exceptional staff that make up her team. In the time we spent collaborating on uniform designs, a huge gap in the market was exposed. There was room for designer style pieces that are functional and suit a modern clinic or salon. I have Gry to thank for inspiring the business idea exactly one year ago.”


“I was introduced to Sally through a mutual friend who recommended Sally as ‘a true beauty expert as  she’ll give you honest feedback’ . It was important to get this information from the beginning from a variety of salons, and therapists, so after watching several of Sally’s You Tube videos and social media posts, I thought she seemed like someone sincere, someone that I could trust.  She only promotes what she believes in, and I love the value she offers her followers with her genuine beauty product reviews. Sally has a big, generous heart and importantly, helps support other beauty professionals just like her. Owner/operators, who want to not only look good at work in their own salon (which is often in their home) but also impress their clients by wearing a beautiful uniform every day. I have Sally to thank for many hours reviewing my sketches and samples and testing them from the beginning.”


“Tamara and I connected through Instagram as we started our business journey (from an online point of view) at a similar time. Coming across the BI platform was like gold, I was able to listen to podcasts from industry experts – and connect with like-minded souls in the beauty industry all in one place. As a member, we’re able to celebrate the milestones of each other’s businesses, be educated about industry trends and share business tips with other business owners. Tamara, an expert professional in the skin industry herself, is passionately dedicated to supporting the BI community.  I don’t know how she does it! It’s here that I first learned what #collaborationovercompetition really means, and what that trending hashtag looks like in real terms. Tamara has formed genuine connections with her followers and members, and if you’re part of her network, she really does have your back.”


“Naomi and I also met through Instagram last year.  We immediately discovered our mutual devotion for providing a 5-star product and service for our clients. For Naomi, that’s everything associated with luxury spa and wellness design and operation from concept, design brief, feasibility through to staff training and selection, equipment and product procurement and operational readiness.  She maintains personal involvement in her client’s spas with all services provided by herself and her two team members, Carla and Holly who together work tirelessly to ensure every detail is on point for launch. Naomi’s spa consulting business isn’t new, she’s been independently consulting since 2005 to elite Hotel and Resorts in Australia and the Asia Pacific region. As well as creating new brands Naomi also has management contracts with some of the regions finest. I find her a true inspiration in this business.”

NEHA HOBSON, Beauty blogger, Influencer and Coach  BEAUTY BY NEHA

“We met at a Beauté Industrie event last year, and bonded over our passion for the promotion of ethical products in the beauty space. I spent a bit of time getting to know Neha’s Beauty By Neha business, as I often get asked about social media coaches and PR support for beauty businesses when chatting to my clients. I want to be able to recommend the best! In a way what we offer goes hand in hand – we’re both passionate about how we can help elevate a brand’s image in order to help that business grow.  Neha uses her platform and voice in a way that I don’t see from many other influencers. She’s on a mission to redefine beauty and empower women through her brand. She also genuinely supports her clients and the cruelty-free brands that she works with 150% through her collaborations and in-depth product reviews.  It has been great to have her support and positive energy.”

Photographer: Mauro Palmieri

Hair and Make up: Sophie Knox & Nathalie Prince

Secondary MUA : Neha Hobson

Campaign Talent: Jasmine Evans

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