The next big skin care trend


Trends influencing the skin care sector in recent years have included high tech facial masks, friendly bacteria, superfood skin care, facial brushing, injectables, air-pollution defenses and plumping ingredients.

But what will be the next big trend to impact the professional skin care category?

This hot topic was discussed by a panel of skincare experts at the most recent Professional Beauty industry roundtable, focusing on the future of skincare.

All of our attendees – Alpha-H founder Michelle Doherty, managing director Derma Aesthetics Simone Vescio, Skintifix founder Robyn McAlpine, Skin Correctives owner Karen Meiring de Gonzalez, Brand and Business Strategy founder Olivier Duvillard and DMK Australia New Zealand national sales manager Eddie Norcross – said that healthy skin was always going to be in fashion.

However, they said a more holistic approach was now being taken when it came to skin for long-term, lasting results.

Simone said consumers and the salon owners had to get “a bit more savvy” and not fall into the marketing hype.

Olivier identified ingestables and customisation as longer term trends that were here to stay.

Michelle said she never created products for a trend or a fad, and that a big focus for Alpha-H had been targeting blue-light ageing.

Robyn said trends will always come and go but healthy skin was always going to be in fashion

Karen said it was important to “ stand back and observe and ensure” what the outcome was first.”

Eddie said it was all about long-term sustainable results for a client to look their best.

Watch the video below to see the full discussion and make sure you visit our Roundtable hub to see what else our industry superstars had to say on the future of skincare.

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