Addressing all sectors of the industry, the Business Leaders Summit at the Sydney International Spa & Beauty Expo invites leaders of spa, beauty, and medi-cosmetics to come together in a never before seen congregated force. Event Director, Julia Erben has hand-picked inspirational speakers for the Business Leaders Summit, which will be a forward thinking forum of discussion on the future outlook of the entire industry. The summit will focus on the ‘Consumer of Tomorrow’ and preparing businesses for the changes that lie ahead.
In a world of separated factions, the Business Leaders Summit will prove to be a driving force of the entire industry, bringing together leaders from all segments. The idea was born from the desire to present cutting edge strategies and insights to overcome unique challenges of all types of businesses. Hosted by Narelle Hooper, editor of Boss Magazine/Australian Financial Review, the summit is a fresh futuristic one-day program that will analyse the impact of a new consumer psyche on the pillars of business success.
"The reality is as a business owner or manager, you’re the boss – of your own career, your world of work and its development. It’s about you taking charge and using your power to effect change and create more opportunities. The Business Leaders Summit, 12 August will help provide you with the impetus and insights you can use to effect change. I look forward to hosting this event and an interactive, practical shared learning experience," says Hooper.
“All of us are looking at the same consumer. She – AND he – will one day book a spiritual wellness retreat, and the next month go in for fillers to look great for a big night out. They want perfect nails, but at the same time love organic aromas. But how do they tick? Why do they choose one brand or clinic over another? Where do they find their favourites? These questions are relevant for all sectors of the beauty industry: spa, medi-beauty, anti-ageing and wellness, as well as makeup, nail, grooming and associated businesses. The Business Leaders Summit is the first conference tailor made for the entire industry, encouraging networking between the sectors and thus creating a true driving force,” says Erben.
The day will commence with a visionary introduction by futurist Mike Walsh, CEO of innovation research lab Tomorrow, who will answer the ever-pending question “Who is the Consumer of Tomorrow?” Mike will prepare you for coming innovations and empower you with knowledge of consumer trends on the verge of hitting critical mass, and how you can translate these insights into usable business strategies. Mike is an international authority and keynote speaker on the digital future and emerging markets, constantly travelling the world to expand his discoveries and consulting to large corporations.
Following this glimpse into the future, the summit will focus on three pillars of business success, Menu & Delivery, Leadership & Staffing and Marketing in view of how businesses can prepare and equip themselves with the necessary tools to satisfy their future consumer.
Menu & Delivery:
Industry consultant Kirien Withers will encourage participants to “Evolve to meet the Future Now”. What are your best business models for profitability in the future landscape? All-in-one integration or specialisation? Bulk client service – how? Medical and wellness – why and which services? Wholistic client connection, what is it, what’s the pay-off? Turning digital trends to your advantage – how? Leave informed and fired up to ride the waves of change for long-term dividends.
Melinda O’Rourke, Director of MO Luxury, delves into “The Luxe Experience": the factors that determine discretionary spending and how you create the perception of real value. In the business of luxury, the answers to these questions are imperative! Melinda will share with you the key success factors of a luxury purchase, what customers are willing to pay for and how the iconic luxury brands achieve their outstanding perceived value.
Leadership & Staffing:
Naomi Simson, founder of Red Balloon, sees “Employees as the New Customer”. Based on this vision, she will show how to inspire a diverse team to become your greatest advocate. She will illuminate how you build a culture of happiness, recognition and a team aligned with your business vision, and how to engage diverse generations of employees.
Marketing:
Best-selling author Amanda Stevens will guide through “Word of Mouse and Share of Pocket – The New Marketing Landscape”. The psychology of purchasing decisions and how consumers refer your business is heavily influenced by technology such as social media and mobile applications. How you address the future consumer and communicate your business in this new world will be a make or break factor. Amanda will present why it is imperative that you have a virtual and mobile presence and will share the latest research so you can thrive and expand in this climate.
The Summit will conclude with a guided round-table discussion where attendees will be workshopping joint challenges with their industry peers. This will give you a chance for qualified networking where you really get to know your neighbour, and walk away to implement solid practical ideas that are relevant to your business success and growth.
The Business Leaders Summit at the Sydney International Spa & Beauty Expo is set to be a pivotal event for 2012 – an opportunity to discover future success in this ever-changing industry. It will be held on Sunday 12 August at the Sydney Exhibition and Convention Centre, and bookings are essential. Tickets start from $450 (Early Bird rate until July 12); full price $490 (tax deductible).
Registrations open in June, for more information head to www.internationalbeautyexpo.com.au