The buy-now-pay-later offerings at salons and clinics are ensuring their Christmas-season trade is coming in thick and fast.
Once reserved for online fashion and homewares, the beauty industry has caught on to the benefits of the pay-over-time options, particularly at expensive times of year.
There’s zero risk to the merchant – they receive full funds immediately from the lender, such as Afterpay, ensuring that their bottom line isn’t effected by any delays in payment.
The likes of Ella Bache, Dermalogica and Australian Skin Clinics have partnered with Afterpay, allowing clients to purchase products directly from their site, while paying off the total over four fortnightly payments.
When it comes to in-house services though, Afterpay has developed Salon Pay. “Salon Pay is a payment solution for the hair and beauty Industry,” says a representative for the company. “With hundreds of salons across Australia, New Zealand, UK and USA, Salon Pay is a movement to bring an industry who has been doing business the same way for centuries into the now. It offers your clients multiple ways to pay including booking fees, recurring payments and pamper-now pay-later, powered by Afterpay.”
Salon Pay essentially ensures that clients don’t let their regular salon and clinic appointments slip during periods of financial strain, allowing them to book in, and split the payment over the coming weeks.
Theresa Lawrence, director of Sphere Medi-Spa, says Salon Pay has been a game changer for the clinic. “Some clients who are on budgets and may not usually be able to afford extended treatments or extra products or go on treatment plans are able to now, as they can comfortably pay it off through payments or by a set up direct debit. It’s very convenient, and has increased our turnover dramatically.”
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