Cosmoprof Asia to go ahead

The 25th edition of Cosmoprof Asia, the reference b2b event for global cosmetic industry professionals will be held from 17 to 19 November 2021.

With around 2,000 exhibitors from international markets anticipated, Cosmopack and Cosmoprof Asia 2021 will, for this year only, be held under one roof at the Hong Kong Convention & Exhibition Centre (HKCEC). 

This one-time consolidation of both events will feature a hybrid format, running a parallel digital platform available for all stakeholders unable to travel to Hong Kong. The digital tools will allow for online connection between all companies and professionals visiting the fair district, therefore optimising new business opportunities and enhancing the capacity for global networking.

BolognaFiere and Informa Markets, the exhibition organisers, are proud to transform the iconic fair as it celebrates its quarter century into a truly inclusive and global event by pivoting to the new hybrid format. In addition, consolidating Cosmopack and Cosmoprof Asia (typically held at Hong Kong Convention & Exhibition Centre (HKCEC) and AsiaWorld- Expo (AWE)), under the single roof of HKCEC means in-person buyers will maximize their time by sourcing from 13 product sectors all in one venue.

Product sectors include Cosmoprof Asia’s finished products categories of Cosmetics & Toiletries, Beauty Salon, Nails, Natural & Organic, Hair and the new areas “Clean and Hygiene” and “Beauty & Retail Tech”. Meanwhile, Cosmopack Asia will host suppliers from Ingredients & Lab, Contract Manufacturing, Primary & Secondary Packaging, Prestige Pack & OEM, Print & Label, Machinery & Equipment.

Cosmoprof Asia has long been a vital industry benchmark for stakeholders worldwide interested in developments in the Asia-Pacific. Asia-Pacific is the second largest beauty market in the world after Europe, and it was the first region to restart after the pandemic breakdown, as highlighted recently by the latest annual report by McKinsey & Company. Being held in Hong Kong, the perfect business hub and an international finance centre, the exhibition is the “gateway” for the main markets in the region.

In China, a unique example globally, beauty sales increased in the first half of 2020 thanks to Chinese consumers spending more on the domestic market. Generally speaking, China’s economy is projected to grow by 8 to 10% between 2019 and 2021; at the same time, the remarkable development of e-commerce in South-East Asia – above all Singapore, Indonesia, Vietnam, Thailand, Malaysia, and the Philippines – is expected to offer fresh new opportunities to international players.

Cosmoprof Asia is more than ever one of the fundamental meeting events for the Cosmoprof international community this year, thanks to its hybrid format,” declared Antonio Bruzzone, General Manager of BolognaFiere and Director of Cosmoprof Asia. “We are focusing on offering seamless digital connections for virtual attendees while guaranteeing total safety for in-person visitors keen to experience Cosmoprof Asia “as normal”. Opening up the exhibition to an even wider global audience enhances the business opportunities and networking capacity for all. Cosmoprof Asia 2021 makes it easy for global beauty industry players to focus their investment in Asia-Pacific, where the strongest driving economies in the world are currently located.”

“We look forward to delivering an even better Cosmoprof Asia in 2021, with the hybrid format opening up the event to an unprecedented audience worldwide, thanks to the combination of digital and face-to-face visitors. We are proud to be pivoting to this exciting new format while celebrating the momentous 25th anniversary of Cosmoprof Asia,” said David Bondi, Senior Vice President – Asia of Informa Markets and Director of Cosmoprof Asia Ltd. “At the same time, we are excited to share our year-round, on- going calendar of digital opportunities designed to maximise the engagement of global buyers and suppliers. We look forward to greeting you all, online and in-person, at Cosmoprof Asia 2021.”

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