Whether you’re a clinic owner, treating therapist, cosmetic practitioner or educator, the beauty industry is ever-changing and constantly evolving, making it one of the most exciting yet challenging fields to work in, writes Tara Kathrada.
Throughout my time in the industry, I have seen new techniques, products, and technologies introduced regularly. Consumer preferences tend to shift just as quickly due to trends or niches in the market. The beauty industry is fast-paced, therefore staying informed, educated, and adaptable is crucial for success. This is where ongoing education plays an imperative role.
As a beauty professional, I have come to realise that upskilling and continuous learning isn’t just a luxury, but a necessity in our field; their importance cannot be overstated. Mastering a new skill set or simply enhancing your current one will help you to stay relevant and build a long-lasting career.
Certification and specialisation
Additional certifications and specialised training in areas such as advanced dermal therapies, IPL, laser hair removal, advanced skincare, or skin needling can set you apart from others in the industry. Specialising in a niche service can attract more clients to your business, expand your future job opportunities, and give you an edge in a competitive market. Plus, clients today seek professionals who can provide an array of beauty treatments. Education enables beauty professionals to broaden their offerings.
Improved client results
Understanding the science behind skin conditions and how to provide an in-depth consultation process enables you to offer more effective and personalised treatments. Doing so leads to better results for your clients and higher overall client satisfaction. This also builds trust between the client and the professional, as they see that the professional is well educated in their field.
Business growth
Undertaking education in areas such as marketing, customer service, and financial management can help you build a stronger beauty business. Practicing in these areas helps to build brand awareness and position your business as a leader in the field to your target audience. Educational workshops from other beauty professionals sharing their marketing strategies can assist with taking your beauty business to the next step of success.
Meeting legal, health and safety standards
Beauty professionals must adhere to strict health and safety regulations to protect their clients and maintain a positive reputation. Whether it’s knowing how to prevent the spread of infections by following proper hygiene practices, utilising appropriate personal protective equipment (PPE), or adhering to established protocols in a clinical or related setting — proper knowledge in this area ensures professionals stay compliant with legal and health standards. This is particularly important in the growing sector of skin and cosmetic treatments where new procedures and products are constantly being introduced. Ensuring that these services are performed safely is paramount, and ongoing education ensures that beauty professionals remain up-to-date with the latest in regulations and best practice.
Learning about new technologies and tools
Technology is changing the way beauty services are delivered. With new devices continuously introduced into the market, beauty professionals need to be confident and skilled in using them to industry standard. Ongoing education is essential to learn how to effectively use new technology and equipment.
Keeping up with trends and techniques
The beauty industry thrives on creativity and innovation with constant evolving trends. Attending industry conferences, tradeshows and educational facilities ensures professionals remain privy to the latest trends, techniques and equipment on offer.
To stay ahead in the beauty industry, education should be viewed not just as a requirement but as an investment in your future.
Tara Kathrada is the owner of GLOW Aesthetics and Director/Mentor at BBOSS. With extensive qualifications in beauty, tech, and training, she has worked as a BDM and educator for top skincare brands. Tara is also pursuing a Bachelor of Nursing.
This article originally appeared in the Issue 02 2025 print issue of Professional Beauty magazine. Read it here.
Photography: iStock/PeopleImages
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