Consumer perceptions

How does your salon clientele currently regard Australian beauty products? Has there been a shift in Australian consumer perception toward home-grown products over the past decade?

These questions kicked off the tenth Professional Beauty Industry Roundtable, where suppliers and salon professionals got together to discuss all things Aussie made, owned and manufactured.

The Professional Beauty team hosted the team of experts at The Nude Lounge in The Glebe Hotel and Tye Bate was there to catch all the action on the day with his team of camera men.

Our thought leaders ‒ Maria Cocciolone from Inskin Cosmedics, Nicola Le Lievre from In Therapy, Mark Durkin from asap skin products, Belinda Merlino from The Skin Clinic, Carley Stewart from asap skin products, Andrew Taverna from Artav Australia, Dr Donna Lee-Marcal from Dermatonics, Lynn Hetherington-Briggs from Advanced Skin & Body ‒ agreed that 2019 was THE year of Australian beauty.

Each guest highlighted the fact that Australian beauty products had arrived on the international stage and they were thankfully being recognised locally for their quality, ingredients and value.

Nicola Le Lievre from In Therapy said business was based almost predominantly on Australian made and owned products because they catered to her clients’ skin concerns and because they were better value price-wise.

Maria Cocciolone from Inskin Cosmedics she used to underestimat the power of Australian-made, but not any more.

Lynn Hetherington-Briggs from Advanced Skin & Body said clients liked Australian-made products as they liked to help our economy, plus they liked the purity and quality of our products.

Carley Stewart from asap skin products said people were more environmentally aware and they didn’t want to buy something that had been shipped from half way across the world.

Belinda Merlino from The Skin Clinic said her clients loved the fact that she only stocked Australian-made products, as it gave them reassurance that they were buying quality.

Andrew Taverna from Artav Australia said we had the knowledge and the resources to make the best products, but consumers had caught onto that only recently.

Mark Durkin from asap skin products said they had to manufacture products to suit so many different skin types, which meant the product was very approachable to a world market.

Watch the video below for the full discussion.

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