Jax Wax Australia, a major supplier of wax to the beauty and spa industry around the world for the last 18 years, has just had its name added to PETA’s Beauty without Bunnies cruelty-free list.
Created by PETA (People for the Ethical Treatment of Animals), the Beauty without Bunnies list recognises companies around the world that do not test their products on animals/do not contain ingredients that are tested on animals.
Companies certified as cruelty-free have their name added to the list, which appears on PETA’s website, and are also able to use PETA’s cruelty-free bunny logo on their products and marketing materials.
Announcing Jax Wax’s addition to the list, Jax Wax owner Tina Copland said the company is proud to be associated with such a well-known and respected worldwide organisation.
“We are very excited to be officially recognised by PETA for our vegan-friendly and cruelty-free products,” she said.
“PETA is the largest animal’s rights organisation in the world with over 6.5 million supporters and members. To be allowed to use their official Beauty Without Bunnies’ logo will show our customers both in Australia and around the world that we are an ethical company who are passionate and committed to our social responsibilities.”
She said that Jax Wax had noticed a change in consumer behaviour moving towards vegan- friendly and cruelty free products on one of its many visits to Europe and America.
“We were being approached by therapists at various trade shows wanting social responsible products for their customers.
“We are lucky to be able to interact with our customers on such a personal level and listen to what they want.”
Jax Wax joins other Australian beauty companies on PETA’s list of vegan friendly and cruelty free companies including ECO Minerals, Inika Mineral Cosmetics, Adorn Cosmetics and Musq and Zuzu Cosmetics.