At the beginning of this month Waterlily unveiled a new website that integrates social connectivity with their spa wellness.
The new website features a simple layout, easily recognisable tabs and a luxe black background. In line with the brand’s image, the website focuses on integrating all of the brand’s platforms into one and fusing all aspects of the brand profile with it.
“When considering the website redesign, we were focused on creating a forum for enhanced interaction, feedback and conversation while defining the core values of spa wellness and aromaceutical spa treatment efficacy,” said Michelle Reeve, founder and managing director of Waterlily.
The new site will be an interactive platform driving consumer engagement – “we are passionate about content sharing and provide constant opportunities throughout the year to link into the Waterlily website and Facebook pages to share blogs, new treatment releases, newsletters, product profiles and seasonal promotions,” Michelle said.
Waterlily is a brand that is professionally exclusive and does not offer shopping cart services to consumers. All retail enquiries are always directed back to local stockists – ensuring that Waterlily spa and salons are the only ones who benefit.
“Our new look website is an extension of the values of the brand, and will offer an educational and interactive platform with the growing cult-like following to share feedback and gain insight into our brand,” said Michelle.
For more information visit the new website waterlilyskinbodyspa.com.au