Top five trends from Taiwan

The Taiwan International Beauty Show showcased some of the best new innovations coming out of Taiwan.

‘Made in Taiwan’ is a slogan that has come a long way since the 1970s.

Today it means innovation, technology and quality, especially when it comes to beauty.

Professional Beauty was fortunate enough to attend the The Taiwan International Beauty Show 2018, organised by the Taiwan External Trade Development Council, which showcased some of the best new innovations coming out of Taiwan.

There were 90 exhibitors in attendance taking up 126 booths at the three-day B2B event.

During the exhibition buyers from Mexico, Kuwait, Bulgaria, Malaysia, Japan, United States, Bangladesh, Serbia, Montenegro, Russia, China, and South Korea participated in 136 meetings.

Show manager Ting-Yu Hsieh said the “growth number in visitors proves the show was recognised by its quality and content”.

“However, we are still trying to make it more diverse, international and professional,” she said.

“We hope that there will be more participation from home and abroad in the future.”

Speakers at the Taiwan International Beauty Show 2018.

Here is our roundup of the top five beauty trends:

1. Technology
HiMirror is an innovative skin analysis engine that is a game changer when it comes to a client’s skin diagnosis and treatment. The mirror takes a photo and immediately measures wrinkles, fine lines, dark circles, dark spots, red spots, roughness, and pores. It allows the salon owner to upload their retail products of choice, which are then, recommend to the user depending on what they most need to treat. When clients return, their skin health can be tracked and they can view their overall progress, seeing exactly which products and services are most effective for them. An invaluable tool for client personalisation, satisfaction and retention.

2. Sustainable beauty
To keep its global footprint to a minimum, PureArt has utilised many local agricultural by-products and materials as ingredients such as banana flower, tuberose and orchids to manufacture skincare products. Their popular handbag friendly mini lipsticks are made of rice bran oil with vitamin E and are available in 30 colours. They have won awards for design, manufacturing and sustainability, as has skincare and haircare company Age D’or, who won the Monde Selection 2018. One hero ingredient they use is Sadorfons, a complex extracted from sapindus with rare multiple effects, that can naturally rebuild a healthy foundation for skin.

3. Pollution defence
Global environmental changes are impacting the beauty industry in a big way. Skin inflammation, melanin proliferation, sebum overproduction, uneven skin tone, spots and acne problems have been directly and indirectly linked to environment factors. Lab101 is brand that was created after they began researching the impact of climate change on skin – they suggest for every 1°C rise in global temperature, there will be a 10 percent increase in sebum secretion. Their products aim stimulate collagen, elastin and HA growth with their patented MMP-Target ingredient (liquorice covered in micro molecular hyaluronic acid).

4. Men’s skincare
One standout in the fast-growing men’s skincare category was Unicorn Skincare. One of their hero products was a sheet mask – for your butt. That’s right, the very first ‘buttocks lift mask for men’ that promises to firm, lift and moisturise the backside. Also in their range were a sculpting abdomen gel, leg lift cream and facial hair growth nutrient.

5. Simple beauty
Bffect is one company taking the less is more approach. Their name, which means ‘basic yet effective’ aims to prove the skin doesn’t need complicated ingredients to be healthy and flawless – so far there are only 10 products in their range. They also aim keep active ingredients at an affordable price for consumers and want to avoid overpaying for skincare, similar to Deciem’s philosophy.

For more info about the Taiwan International Beauty Show and all of its exhibitors please visit www.beautytw.com.tw.

The show floor showcased a variety of innovative beauty products.

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