2017’s most popular social media posts by beauty influencers have been revealed in The Global Influencer Marketing Report.

Produced by Traackr, an influencer marketing management platform, in collaboration with Talk PR, the report analysed the data from the world’s Top 1000 beauty influencers.

The researchers divided the influencers, who have a combined audience of more than 790 million, into three categories – top tier (more than 500,000 followers), mid-tier (70-499,000 followers) and micro (3000-69,000 followers) – to discover the most engaging posts mentioning cosmetic brands.

The following are the top posts for Tier 1 beauty influencers, otherwise known as ‘The Queens of Engagement’.

Luxury Cosmetics: Top Instagram Post – Nikkie de Jager
Engagements 490,629
Brands mentioned Lancôme, Benefit Cosmetics, Makeup Addiction Cosmetics, Morphe, NYX, OFRA Cosmetic Laboratories

Luxury Cosmetics: Top YouTube Post – Jeffree Star
Engagements  510,639
Views – 3.17m
Brands mentioned – Chanel, Dior, Morphe, Jeffree Star Cosmetics, Make Up For Ever

Luxury Cosmetics: Top Facebook Post – Jeffree Star
Engagements 13,440
Brand mentioned – Lancôme

Luxury Cosmetics: Top Twitter Post – Desi Perkins
Engagement – 8,264
Brand mentioned – Dior

Premium Cosmetics: Top Instagram Post – James Charles
Engagement – 582,354
Brands mentioned Smashbox, Morphe, Make Up For Ever, Jeffree Star Cosmetics, Anastasia Beverly Hills

Premium Cosmetics: Top YouTube Posts Nikkie de Jager
Engagement – 422,211
Views – 7.18m
Brand mentioned Make Up For Ever

Premium Cosmetics: Top Facebook Post – Kat Von D
Engagements 80,363
Brands mentioned – Kat Von D

Premium Cosmetics: Top Twitter Post – Jackie Aina
Engagements 24,132
Brand mentioned – Too Faced

Consumer Cosmetics: Top Instagram Post – Zoe Elizabeth Sugg
Engagements – 679,819
Brand mentioned – Maybelline

Consumer Cosmetics: Top YouTube Post – Jeffree Star
Engagements – 518,977
Views – 3.08m
Brand mentioned – Maybelline, NYX

Consumer Cosmetics: Top Facebook Post – Janina Vela
Engagements – 55,134
Brand mentioned- Maybelline

Consumer Cosmetics: Top Twitter Post – Manny MUA
Engagements – 21,070
Brands mentioned- ColourPop, Sephora

To access the full report click here. 

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