Edible Beauty's holistic approach

A love of herbal and natural ingredients gave Anna Mitsios a vision to create a botanical range that promotes beauty from the inside out. She chats to Anita Quade about her journey as a skincare creator.

I started Edible Beauty because…

“About seven years ago I transitioned from a career in finance to naturopathy. This was triggered by my diagnosis as a Type 1 diabetic at the age of 18. I became very passionate about the incredible ability of natural herbs, diet and supplements to manage my health condition. I also became increasingly conscious of endocrine disrupting toxins in the beauty products. The Edible Beauty range was created five years ago whilst I was working at a natural fertility clinic. I was recommending that in addition to changes to their food and lifestyle routines, my patients make changes to their personal care products. I was shocked to find that there were very few options available for skincare products that were “edible” and that were luxurious and therapeutic. As a result, I embarked on creating my own range of skincare products. I was literally whipping shea butter, coco butter and rose water in my mother’s cake mixer and started sharing my creations with friends and family. After much research, courses, cosmetic chemist meetings, Edible Beauty Australia skincare range was born. We are now stocked in 40 stores/salons in Australia and are online in Europe, South East Asia and the USA.”

My goal was to….

“Provide a holistic solution to beauty and skincare and address the need for an “inside” and “outside” approach to clear and youthful skin.  Our skincare range whilst “edible” does not compromise on results. Whilst we feel incredibly passionate about the purity of our ingredients list, we are equally passionate about ensuring that our skincare provides results and that is a sensual delight to use. We spend years formulating products to ensure that they are edible, therapeutically effective and that the look, scent, feel and experience of the products is like no other. The products are packaged in the beautiful Miron glass, a violet glass which preserves and activates the products inside.”

One of the biggest challenge I discovered was…

“When I started out it was tricky to maintain a balance between work and life. When running a small business it is tempting to allow our work to take over all aspects of our life which may be required in the short term but over the long term can affect our health and relationships. I need to make a concerted effort and literally book space in my diary to switch off and find a space of calm and still where I can reset, ground myself and allow my creativity to flourish this is really important to me to keep me grounded as life can get extremely busy trying to balance a personal life along with a business and dream up new ideas for my brand.”

I learnt this lesson after making a career change from professional banking…

“I have learnt that following your true calling in life is empowering and uplifting. It provides a new perspective and a new lease on life. Not only am I happier, I am also highly motivated and incredibly excited to arrive at work each day knowing that I am pursuing my passion. I highly recommend that people take the leap and pursue that dream job or passion they have been thinking about – you won’t regret it!”

My favourite product in the range…

“This is our No.3 Exotic Goddess Ageless Serum. I love the wildcrafted botanicals in this product and feel the incredible therapeutic energy which emanates from the formula. It is not only rich in naturally occurring C to boost collagen production, this formula also contains Hyaluronic acid which hydrates and firms without making the skin greasy. The white tea in the serum is also a favourite ingredient. It has a beautiful antioxidant profile and also protects against the harmful effects of our very strong Australian UV rays. I really love using this product and its a staple in my vanity cabinet always. ”

I find it hard as a businesswoman to …

“One of the biggest challenges I find is maintaining a balance between work and life. When running a small business it is tempting to allow our work to take over all aspects of our life which may be required in the short term but over the long term can affect our health and relationships. I need to make a concerted effort to switch off and find a space of calm and still where I can reset, ground myself and allow my creativity to flourish.”

This year we plan to…

“We have a few exciting launches planned with a focus on sun protection and we will be releasing a body glow product which is a version of our popular Luminous Angel face glow!  We are also in general embracing eclectic beauty and celebrating the unique beauty inherent amongst all cultures, ages and shapes and sizes.”

One of the most surprising things people don’t know about me…

“I love cooking degustation meals at my home. A couple of times a year I will invite a bunch of friends over for dinner and meticulously plan a seven course meal which takes me a few days to prepare for! I love being creative with recipes and making my friends and family incredibly happy with really delicious food.”

My beauty mantra is…

“A smile, hydration and greens galore are the perfect way to transform your beauty in a very short space of time! Adding natural and therapeutic ingredients into your skincare regime elevates beauty.”

I live by the motto..

“Live for the beauty of today and wake up wanting to make every day the best day of your life.”

The best advice I’d give to other beauty entrepreneurs starting out is…

“To really believe in yourself and continue to have faith in your product or service and your dream. This is most important when things do not seem to be going your way or when you face adversity.  It is at these stages that you grow the most and where you realise you are often 5mm from “making it”. Always believe that there is a way to succeed, as I am a firm believer that there always is!”

The biggest beauty trend i predict is…

“I do feel that 2019 will be the year that natural products will be regarded as effective as cosmeceuticals and chemical based beauty procedures, providing very fast and efficient results without compromising our health. the corner!  n

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