Huda Beauty has been named this year’s hottest beauty brand by online beauty retailer, Cosmetify.
The company has ranked the top 200 hottest beauty brands of 2019 by evaluating five factors ‒ total searches and increases/decreases in search volume on Google/Google Trends; the number of Instagram followers and Instagram hashtags; and Instagram ‘engagement rate’.
The top 10 hottest brands are:
1. Huda Beauty
“Another day, another palette… The face behind this industry-dominating brand, Huda Kattan, has transformed a beauty blog into a now US$1.2 billion empire for 2019. This brand is backed by empowering messages and a strong female role model, perfect for 2019 and beyond.”
2. Anastasia Beverley Hills
“Kickstarting the ‘brow revolution’, Anastasia Beverley Hills have given a new definition to ‘brows on fleek’. Known for their infamous Golden Ratio method, their various star-studded collaborations and their wild colour choices, is there any wonder ASH is taking the beauty world by storm?”
3. MAC Cosmetics
“Angelina Jolie, Madonna, Kim Kardashian and Elton John are just a few of the names spotted sporting MAC’s makeup. MAC have been painting the faces of celebs and mere mortals for over 35 years yet are still one of the biggest beauty contenders to date. The brand has been constantly successful and doesn’t seem to be slowing down any time soon.”
4. Yves Rocher
“Founded way back in 1959 by French entrepreneur Yves Rocher, this worldwide cosmetics brand is now present in 88 countries on five continents and employs over 200,000 people. This 50+ year love story stems from a genuine passion for botanics and the authenticity is rewarded by long-term adoring fans.”
5. Florence by Mills
“Bursting with young and creative energy, this fun brand stands for positivity, expressing yourself, embracing those things that make you happy and defining beauty on your own terms. She may be young, but creator and Stranger Things star Millie Bobby Brown has made an immense impact on the industry, stopping other beauty brands in their tracks.”
6. Kylie Cosmetics
“Kickstarting the lip phenomenon of ‘bigger is better’ with her launch of the infamous ‘Lip Kit’, this lady and her brand don’t need much explaining in 2019. In under five years, Kylie Jenner has taken her cosmetics brand to new heights, making her brand one of the fastest-growing in the world.”
7. Jeffree Star Cosmetics
“A brand as iconic as its founder, Jeffree Star Cosmetics is a game-changer for this generation. Bursting with vibrancy and creativity, you can’t escape the personality which exudes from these beauty products. Since kickstarting the brand in 2014, it has become a fan-favourite amongst beauty lovers worldwide.”
8. Rude Cosmetics
“Founded with the sole purpose of affordable yet high-quality products, this beauty brand has emerged from what seems like nowhere. The team behind the brand believe that makeup is the best tool to express your inner you, and their fans are certainly embracing this.”
“It’s crazy to think that one of America’s biggest makeup brands started out as a small, family-owned venture in the early 20th century, but is now at the forefront of the beauty world. Their cutting edge, trend-setting shades are loved around the world, with over 500,000 average monthly searches and a social following of just short of ten million people.”
“While they might not be quite as well-known as some of the other names in our top ten, FOREO score so highly due to an impressive 118 percent increases in Google searches compared to last year.”
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