The Brooklyn Effect

What better way to attract beauty clients than to launch a bespoke concept that combines luxurious treatments with a bar serving cocktails? Owner Brooke Jesberg reveals the inspiration behind her booming Brisbane based business.

Tell us where you found the inspiration to set up the Brooklyn Bar?

“It was our shopfitter who came up with the idea to turn our salon into a bar. He mainly builds bars and restaurants and when he finished the salon he said ‘this would be a great bar’. So we did it.”

Why did you choose Brisbane as a location for this concept?

“Because it’s the best city in Australia! And that where my clientele was located.”

What was one of the most challenging parts of setting up the salon? 

“Establishing the systems for the bar. If we couldn’t deliver that service as good as the beauty then there was no point in doing it.”

What is your most popular treatment? 

“Brows and lash extensions.”

Who is your clientele? 

“A time-poor, professional woman looking for a pamper and a relax.”

When it comes to interiors how did you go about choosing the right vibe for your salon? 

“I love decor from 1940’s New York.”

Do you have any advice for beauty salon owners trying to carve a niche in the industry? 

“Your niche has to match the quality of your beauty. If you can’t do that, then it just won’t work.”

Do you have plans to expand the salon concept? 

“Yes, we do have some plans for Sydney Melbourne. So watch this space.”

Tell us a little about your own beauty background? 

“I have been in the beauty industry for 18 years and offer one of Australia’s brow threading training.”

What is your favourite treatment?

“Brow treatments.”

THE VIBE:
1940s New York bar

SPECIALITIES:
Brow sculpting, lash extensions, facials, manicure/pedicure, spray tans, makeup application and blow dries.

WOW FACTOR:
Caters for girl’s birthdays and hen parties with a private room.

Serves up more than 50 types of gin, 10 varieties of French champagne and bespoke cocktails.

BRANDS STOCKED:
Dr Spiller, Becca, St Tropez, CND, OPI, Vani-T, Bite.

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