What has been your most popular treatment utilising technology in the past decade and how have you marketed this?
Laser hair removal has been recognised to be a game-changer in the beauty industry. It is still just as fantastic today as it was 10 years ago. It is proven to give long-lasting results and is more cost-effective in the long run. We market this by the use of social media, as well as our website.
What is your major consideration when investing in technology?
I think it is essential to be positive that our newest technology can provide our clients with optimum results. We want our clients to always walk out satisfied and happy with their treatment and recommend our treatment to anyone else that might need help targeting a specific concern.
What will be your next investment from the technology category?
Our next investment would be more natural based treatments such as The Green Peel ®, which is a herbal peeling treatment that helps improve various skin concerns and pigmentation. A large benefit of organic facials is that it is more gentle on the skin than a regular facial.
This article first appeared in the September/October issue of Professional Beauty magazine. Download the issue here.
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