After acquiring Inika Cosmetics in November 2013, Total Beauty Network will now be the sole distributor of the brand.
The fast growing natural makeup brand Inika was previously distributed by True Solutions. True Solutions took the brand to the next level and helped Inika achieve significant growth since acquisition in the Australia and New Zealand markets.
Total Beauty Network has now purchased the brand after both distributors agreed that an owner-operated distribution channel would be the best for Inika.
Total Beauty Network will be bringing Inika distribution in-house and has established a dedicated salon spa team to better service their clients.
Current stockists will be contacted with offerings of new training programs and services.
“Inika is a unique Australian brand and we are proud to have a brand of this calibre as part of the TBN family,” said Tony Rechtman, founder and CEO of Total Beauty Network.
“Our strong distribution network will only increase the exposure and availability of these quality cosmetics in Australia and overseas.”
Total Beauty Network has advised Professional Beauty they are not planning on altering INIKA’s existing distribution channels and core philosophy of salon, physician dispensing, health stores and pharmacies with aestheticians.
For more information visit http://www.tbn.com.au/