The Startup Collective founders Marguerite Capezio, Rita Sellers and Belinda Barsoom

Just one week after hosting its first ‘Switch it On’ seminar in Sydney, the Startup Collective is ready to start up another.

Founded by Rita Sellars, Marguerite Capezio and Belinda Barsoom earlier this year, The Startup Collective held the two-day seminar to help beauty industry start-ups turn their dreams into reality.

According to Marguerite, the industry response to the event was “overwhelmingly positive”

“The seminar went really well,” she said.

“The topics were varied but totally relevant so there were lot of engaging interaction between the presenters and the audience.”

In addition, “the attendees were all so positive.”

“A lot have even already asked when we’re going to hold our next seminar,” she said.

“We can’t wait to do it all again.”

Designed specifically for people who want to launch their own beauty business/brand but don’t know where to start – as well as for those who have taken the first steps in establishing their new ventures but don’t know how to progress, the seminar covered a wide array of topics including:

  • Trademarks
  • Money matters
  • Global trends
  • Formulating
  • Exporting
  • White Label contract manufacturing
  • Product testing
  • Social Media
  • Website design
  • Digital marketing
  • Packaging trends

Marguerite said the Collective will be holding its next Switch it On seminar in Melbourne in the first half of next year and then another in Sydney in the second half.

In addition the company is planning to host ½ or full day ‘single topic’ seminars as well as launch an “online platform to sell clients’ products and project management their services” next year.

Marguerite said she and Rita and Belinda decided to launch the Collective as during their 60+ years careers in “formulating, marketing and designing”, all three had heard numerous “exciting and innovative ideas” from clients but the majority were quickly extinguished as “many of them could not navigate through the complexities of bringing a product from idea to market”.

“Many clients had their limited resources (time and money) depleted before making significant progress,” she said.

“We therefore set up The Startup Collective to assist and ensure their resources are used in the correct areas for product and brand success.”

“The Switch It On seminars are designed to provide attendees with a rounded, informative view to navigate the complexities needed to bring their ideas to market.”

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