Australian skincare company Sodashi is celebrating the EU ban on Cosmetics With Animal-Tested Ingredients, effective as of Monday 11 March 2013. This ban follows the EU ban on animal testing of finished cosmetic products in 2004.

Sodashi founder Megan Larsen
As a manufacturer of chemical-free skincare products, Sodashi has never tested any of its products on animals, or used any ingredients that have been tested on animals.

Commenting on the announcement, Sodashi Founder Megan Larsen said this is a wonderful example that Europe is setting for the rest of the world to promote responsible innovation in cosmetics, “As a global operator, we at Sodashi are acutely aware that many skincare customers around the world believe firmly that the development of cosmetics does not warrant animal testing. This ban in the EU will encourage a quest to find alternative methods to testing on animals in the cosmetics industry, as we have done at Sodashi.”

Sodashi is a Sanskrit word that translates to wholeness, purity and radiance; and it perfectly describes the values by which all of its chemical-free skincare products are created—without compromise. “Sodashi employ only therapeutic-grade, ethically-sourced essential oils and plant actives to heal and nurture. From seed to shelf, the company remains true to its name, regenerating the skin, and imparting a deep sense of wellbeing to spirit and mind.”

Sodashi products contain no petrochemicals, synthetics, parabens, sulfates, silicones or GMO’s. “The EU is now the world’s largest cruelty-free cosmetics market. Hopefully this will pave the way for other global markets to put the same bans in place and foster a more holistic and authentic approach to beauty and wellness.” Megan added.

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