Record Year For Ultraceuticals

Ultraceuticals gave a 100 per cent money-back guarantee, for their new Ultra Brightening Serum, which had a great response and set the pace for a record year.

Brand MD, Xuan Henderson, said in response to the recent events: "Ultraceuticals' core skincare philosophy is to develop products with medical grade active ingredients to provide real discernible results. However, being a Cosmeceutical brand provides us with the challenge of how to promote our skincare range without encouraging over use or incorrect recommendation. We tackled this challenge head on last year, and for the first time implemented a 'money back guarantee' on our key high performance serum targeting pigmentation, the Ultra Brightening Serum. The consumer promotional offer was a 100 per cent money-back guarantee which was designed to encourage trial and usage without the risk. In conjunction with our promotional collateral we supported this with various media to advertise the offer including magazine, online sites, corporate website and Facebook.

"The results have been outstanding! This product is our fastest selling treatment product in 10 years, and has boosted the Ultraceuticals brand awareness and visibility amongst our consumers alike. To date, the brand as a whole is experiencing a record year of very high double digit growth, of which we are very proud of."

Visit www.ultraceuticals.com to find out more.

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