Owner and founder of Planet Eve Organics, Lorelle Yee, spoke at the launch, outlining her journey towards creating the products. Yee said she worked alongside naturopaths, scientists and chemists when researching the basis for her initial range.
The criteria consisted of no toxic chemicals or synthetic ingredients, along with no animal testing.
The initial range includes Rose Hydration Mist with Antioxidants, Luxe Hand Crème with Antioxidants and Luxe Body Crème. The range is expected to be expanded in the near future.