Fast Forward to LA

Dermalogica invited their stockists to think big, think different, think future at the Fast Forward Symposium in Los Angeles on 9th to 13th September 2012.

Dermalogica invited their stockists to Los Angeles to experience their Fast Foward Symposium

Over 25 years ago, The International Dermal Institute and Dermalogica were launched in Los Angeles, California. All Dermalogica stockists were invited to take part in an international incentive where upon reaching a sales target, Dermalogica would contribute to the cost of travelling to the symposium in Los Angeles.

This resulted in a total of three hundred of the Dermalogica tribe attending; sixty-four of those were Australian stockists.

Fast Forward opened on the 9th September as the Australian and Canadian teams were welcomed with canapés and champagne on the pool deck of the luxurious sea-side Loews Santa Monica Hotel and from there, four days of inspiration followed.

Stockists were invited to think big, think different and think future

The four days included presentations from Dermalogica’s finest including Annette King, director of global education, Diana Howard, VP of global education, Dermalogica gounder, Jane Wurwand and many more. They discussed topics such as Think Future – moving forward, Think Differently – step away from the norm, Think Purpose – know your passion and your purpose and how to channel it into your business.

Hands-on rotating workshops were also conducted with an extensive tour through the head office of Dermalogica. There were live demostrations and tours of the Dermalogica warehouse. Stockists were also taken to the shopping complex to the stars in LA and an adventure packed day at Universal Studios.

The Symposium finished in style with a rooftop cocktail event at the Andaz in West Hollywood.

For more information on Dermalogica visit www.dermalogica.com.au

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