Eaoron moves into salon market

Fernando Rodriguez - Australian United Pharmaceuticals' head of business development

Australian skincare brand Eaoron, which is currently distributed in mass market retailers such as Chemist Warehouse, Priceline and Woolworths across the country, is now targeting the local salon and spa market.

Unveiling the brand’s new logo and latest product, the Painless Nano Microcrystal Mesogun, at the Sydney Opera House, Fernando Rodriguez, head of business development for Australian United Pharmaceuticals (the manufacturer of Eaoron), said the company is planning to increase its presence in salons and spas “over the short to medium term”.

Australian United Pharmaceuticals, which supplies Eaoron to “under a 100” local salons and spas, will initially target the market with its ‘Hyaluronic Series’ and ‘Mask Series’ products.

Rodriguez said that the company has different strategies for different markets so although “some of the products might be available in some other retailers (such as Priceline) in the beginning”, it plans “to develop specific products for salons and spas”.

He said the new Mesogun is ideal for use at home and in salons and spas.

The non-invasive device features a nano chip (with micro needles) that is only 1/1000 of the size of a human hair so it’s able to penetrate facial skin to deliver the brand’s Hyaluronic Acid Essence to the dermis and “stimulate the regeneration of fibrous tissue and collagen, promote the secretion of BFGF, KGF and other growth factors, etc” without causing any surface damage.

Eaoron launched Hyaluronic Acid Essence ‒ the first product in its ‘Hyaluronic Series’ in 2014.

Marketed as “a safe, natural and affordable alternative to clinical Botox”, the product sold more than 10 million units within a year of its release and has since “underpinned Eaoron’s growth into 20 international markets”.

“It’s been the foundation for rapid product development that has seen the rollout of multiple new product lines across four categories [Hyaluronic Series, Face Mask Series, Crystal White Series and Specific Care Series],” said Rodriguez.

Today, Eaoron products are sold in Chemist Warehouse, Priceline, Woolworths, Amcal, Costco, some duty free outlets and online at mychemist.com.au, nantonic.com.au, chemistdirect.com.au in Australia as well as online on Amazon.

The brand is also distributed to China via online trading platforms including Taobao, Tmall, JD, VIPShop and Koala, and is exported to 20 other countries including Mexico, Vietnam and Malaysia, where it is used in salons and spas.

Although China generates 70 percent of Eaoron’s current sales, Rodriguez is adamant that Australia will always be the brand’s primary focus.

“By virtue of its massive population China is always going to be a major market for Eaoron,” he said.

“However, we are a 100 percent Australian company which develops and produces its products locally.

“Continuing to build our brand and distribution channels in Australia is a key goal.”

For more news and updates, subscribe to our weekly newsletter.

Leave a comment: