Australian iconic fashion label WILLOW and Dermalogica have collaborated to introduce a fresh and inspiring take on a gift-with-purchase for Australian women.
Exclusively designed by Kit Willow for Dermalogica, the limited edition cosmetic clutch delivers quality, inspiring design and feature elements of WILLOW’s signature tailoring details. The clutch has a genuine nude leather outer including a cosmetic mirror and magnetic closure with an embossed WILLOW logo. Consumers receive the gift-with-purchase cosmetic bag, which also includes two of Kit Willow’s favourite Dermalogica AGE Smart products in trial sizes, when they spend $100 or more across the Dermalogica range.
“Both WILLOW and Dermalogica are renowned for their exceptional quality and design. This limited edition gift-with-purchase helps reinforce these synergies and provide a unique offering for Dermalogica stockists that will help attract new customers to their business,” said Suzette Cassie, GM Dermalogica Australia.
In addition, a percentage of overall sales from the WILLOW for Dermalogica collaboration will be contributed to joinFITE – an active philanthropy platform, championed by Dermalogica. joinFITE helps women in developing countries access small loans to start or grow a business – bettering themselves, their families, and their communities. This element of the collaboration struck a chord with Kit Willow, who is a strong supporter of female entrepreneurs: “I was thrilled to be approached by Dermalogica to be part of this collaboration. Our brand values are very much in harmony, and together we have the opportunity to help women entrepreneurs in developing countries become financially independent.”
Visit dermalogica.com.au for further information.