Skeyndor thinks pink

On the eve of National Breast Cancer Awareness Month, Skeyndor Australia has launched a ‘Wear Pink to Think Pink’ campaign to raise funds for the Thinkpink Foundation.

During the campaign, the skincare brand will donate “all profits” from the sale of its Think Pink Beauty Pack to Thinkpink’s The Living Centre – a Melbourne-based facility “dedicated to providing emotional, practical and physical support to women and men diagnosed with breast cancer, their families and carers free of charge”.

The beauty pack, which features Skeyndor’s Hydra Glam Extreme Glossy Lip Crayon and Age Defence CC Cream, has a RRP of $79.

Luca Mora, the CEO of Vogue Image Group (the distributor of Skeyndor in Australia), said the collaboration with Thinkpink was “the first of many Skeyndor projects to come” that will raise money for charity.

She said the company had decided to support Thinkpink because she had heard “about the amazing work they do at the living centre”.

“We are big believers in the other side of breast cancer and that is making every woman feel as good and positive as possible during this time in their life,” she said.

“Our on-going collaboration aims to raise awareness and vitally needed funds to contribute to the mission and generously support the tireless work and exceptional team at The Living Centre.”

“We are looking forward to seeing what our support can provide.”

Established in 2010, The Living Centre has supported “hundreds of breast cancer patients and their families” each year since through its “professional and caring holistic support” and wide range of programs and services including ‘Days of Indulgence’, education seminars, art therapy, a wig salon and exercise classes.

The Think Pink Foundation “is committed to having a Living Centre facility established and operational in every capital city within Australia”.

Mora said the company is also planning to support Movember, the charity that aims to stop “men from dying too young” by addressing some of their biggest health issues prostate cancer, testicular cancer, mental health and suicide prevention) this year.

“It is also another cause we are passionate about and have been wanting to be involved with it for some time.”

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