Salon brands bask in ‘royalties’

As the Duke and Duchess of Sussex, aka Prince Harry and Meghan Markle, complete their first official Royal Tour of Australia and the South Pacific, the public’s obsession with Meghan’s ‘glow’ continues – and many professional beauty brands are basking in it.

Dermalux has been reaping the benefits of the ‘Markle effect’ ever since The Sun reported that she has been having regular treatments on the device since moving to London late last year. According to the newspaper, Meghan has been visiting the Skinesis Clinic for facials where owner Sarah Chapman is renowned for her signature facials that always end with a 20-minute Dermalux session “to deliver skin that glows with youthful radiance”.

The Sun article that revealed Meghan Markle was having Dermalux treatments

Eminence Organic Skin Care was, according to the Hungarian brand, used by Meghan while she was acting on Suits. The company posted a photograph of Meghan holding a bag of Eminence ‘goodies’ shortly after her wedding to Prince Harry in May on its website. In the attached post, which still features prominently on its website, the company said “we were charmed to meet Meghan during her time on Suits and she was absolutely delighted to show off her Eminence Organics goodies for us”. The company also added that the brand’s Citrus Exfoliating Wash, Bamboo Firming Fluid and Coconut Age Corrective Moisturiser were in the photographed bag.

Meghan holding her Eminence goodie bag (Eminence website)

Jane Iredale Peaches & Cream Bronzer gained its own royal following after Meghan’s former makeup artist told eNews that she used the bronzer on her for an appearance on The Today Show in July 2016. Min Min Ma told the celebrity site that she created “a sun-kissed complexion, soft smoky eyes in bronzy, earthy tones and soft nude pink/coral lips” that brought out her eyes and “complemented her natural features without overwhelming them” for her TV appearance, and then added the Jane Iredale Bronzer in Peaches and Cream to “get her glowy, sun-kissed complexion”. Since then Jane Iredale has lightly promoted the royal connection – for example it has posted a ‘Glow like the Duchess of Sussex!’ article on its website recommending the bronzer and two other products to “help you recreate Meghan’s gorgeous, natural glow”.

Megan’s makeup artist Min Min Ma posted an image of the makeup look she created featuring the Jane Iredale bronzer on her instagram account

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