This year, there will be a focus on skincare that is “safe, natural, and friendly for consumers,” Mickey Lin, trade officer for the Taiwan Trade Centre, Sydney, explained.
Mickey said the focus was a result of a survey, held in June, where TAITRA collaborated with Taiwan’s first website devoted to gender and women’s consciousness, Womany.
For the survey, women aged 20-45 were asked questions on their beauty consumption, with 48 percent of respondents saying a brand that “uses safe ingredients” was important to them.
Survey results also found “natural ingredients” were important to consumers.
“For these reasons, this edition of the Taiwan Beauty International Show has brought together many manufacturers who demand safe, natural ingredients,” Mickey said.
“There will also be relevant activities to help relevant businesses learn more about cosmetics and skincare ingredients.”
Among these activities, HonorChem, a manufacturer which provides cosmetic ingredients that meet international standards, will be holding the second SMILE UP Eco-Cosme awards.
These awards pursue three ideals – sustainable ingredients, innovative laboratories and environmentally-friendly cosmetics.
“The awards encourage Taiwan’s businesses to engage in positive interactions,” Mickey said.
From September 20-21, HonorChem will also hold an ingredient forum, where in-depth explanations of natural ingredients and innovative laboratories will be given.
Outstanding innovative startups have been invited to participate in this year’s trade fair, including Amira.
“This brand was born from family love, and primarily use EU Eurocert-certified imported ingredients to develop skincare products for sensitive skin, infants, and pregnant women,” Mickey said.
“Blueseeds skincare products are created using essential oils derived from vanilla and other ingredients, grown with natural methods. The cleansers they produce break down with natural water, so they simultaneously meet the need for greening the earth and protecting the environment.”
One Day Bio, which holds an organic Cosmos Organic label from Cosmébio, is a Taiwan-designed, French OEM skincare brand.
“The skincare ingredients that they use contain no fertilisers or pesticides, to truly achieve natural, organic product ingredients that are free from harmful substances,” Mickey said.
“Infante uses specialised natural essential oils that contain no mineral oils, sensitising factors or formaldehyde.
“They also use innovative biochemical technologies.
“They will be displaying their range of haircare products developed with completely new concepts, to make it so that shampooing hair helps it grow longer and stronger.”
This year’s show will have five main exhibition areas: Taiwan Beauty Power, Beauty Gadgets, Fashion Trends, Exotic Charms and Startups.
“The Taiwan Beauty International Show is the best platform for Taiwan’s beauty-care enterprises to make contact with the international market and buyers,” Mickey said.
More information about the Taiwan International Beauty Show can be found on their website.
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