Online Reviewers – Negative Bunch?

WOMO.com.au survey shows that 70% of Australians are motivated to write positive online reviews.

fiona-adler
Fiona Adler

The latest survey by WOMO.com.au asked more than 1800 online reviewers to reveal why and how they chose to review businesses, in what form they make their reviews, and how valuable reviews are to them in choosing a service provider.

  • 70% of Australians who review businesses online are motivated by wanting to let others know about a good experience or thank the service provider
  • 25% want to warn others about or send a message to dodgy operators
  • 5% are simply motivated by the idea of having their voice heard!

When asked their most common method for sharing a good experience:

  • Old-fashioned verbal communication remains a favourite with 58% of respondents
  • Social media and online reviews are favoured next at 26%
  • Only 13% will tell the business directly

“Customers have been presented with more power than ever before and it’s readily available at their fingertips thanks to online review platforms,” said Fiona Adler, founder of WOMO.com.au.

“Evidence suggests that we’re far from a nation of whingers and in fact we’re more inclined to discuss positive experiences with our peers rather than negative – news which I believe will come as a surprise to some small business owners.”

With a generation that’s more technology savvy than any other, more and more Australians are heading online for advice when seeking a product or service. When asked how many reviews respondents needed to read before they confirmed a decision to use a business:

  • 39% stated four to five
  • 26% reading three
  • 16% per cent selecting 6-10
  • 8% selecting more than 10

“With so many small and medium businesses out there, consumers are seeking services that stand out above the rest – it would surprise you how influential a review can be,” said Fiona. “All types of reviews, including negative, should be embraced by business owners and never ignored. You’ve been presented with an opportunity to hear honest feedback. Listen, take the thoughts on board and make it work for your business.”

For more information, visit womo.com.au.

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