OPI has introduced a new virtual styling application for the iPhone and iPod Touch.
The OPI iPhone “app” offers a free way to browse and search over 285 OPI nail lacquer shades.
Featuring a version of the company’s popular Try It On Color Studio, users can customise skin tone on the application to visualise how a colour would appear on their hand before purchasing a shade of OPI lacquer.
The app also includes a search bar with word prompt technology, so simply entering one word will return a list of likely matches.
Features coming soon include accurate finishes (such as shimmer, crème, sparkle, frost, suede, and matte), a salon locator with map, and a personal “drawer” for storing favourite OPI lacquers.
The OPI app is available at Apple.com and is free to download.
This application works with all iPhones and iPod Touches running software update 3.1.3.