Nouveau Lashes flutter into Oz


 LVL, the UK’s top selling lash lift, will be officially launched into Australia this weekend.

Bio Beauty Concepts, the Australian distributor for Bio Sculpture gel nails, will be launching Nouveau Lashes, the creator of the lash lift, at Beauty Expo Australia.

Managing director Talya Bergman says that Nouveau Lashes is already a huge hit in the UK, Europe and the Middle East and is now set to make a huge impact on the Australian beauty industry with LVL and three other professional lash treatments.

The four treatments are:

LVL – adds length, volume and lift to natural lashes
SVS – speed, volume and style ‘in as little as 45 minutes’
Extend – individual lash extensions
Express – strip lashes, fillers and individual lash extensions in 5-20 minutes

Talya says all four treatments will be available in Australia.

“Everyone is different, and with Nouveau lashes you can provide a lash look that suits everyone’s needs, budgets and lifestyle.”

Talya says the company decided to launch Nouveau locally as the brand will resonate with the Australian market.

“Australians are known for their energetic approach to life, nutrition and keeping fit is as much a part of the Aussie lifestyle as barbecues, surfing and enjoying the great outdoors,” she says.

“With our laid back, holistic approach to beauty, Australians really embrace natural beauty and look for long lasting, low maintenance treatments that subtly enhance their features as opposed to change them.”

She says Nouveau’s range of eyelash enhancement treatments lasting from one day to eight weeks and “a training and product principle built on lash care”, make Nouveau Lashes unique.

“Created in 2016 by two of the UK’s leading permanent cosmetics artists, Karen Betts and Bridgette Softley, LVL (Length, Volume, Lift) was the very first lash lift treatment on the market,” she says.

“The four-part system works by lifting the lashes at the root and gives the impression of longer, more volumous lashes that last up to eight weeks, with no maintenance.

“In addition LVL is designed with a health-first approach ‒ its formulation is enhanced with hydrolysed collagen and oats that moisturise and hydrate the lashes while the tint process is built-in so there is no over-processing of the lashes.”

UK-based Nouveau Lashes director Bridgette Softley adds that “no other lash brand leads with lash care as it is all about the end result”.

“With Nouveau Lashes the days of choosing between beautiful lashes and lash health are over.”

Talya says that the company will be providing “award winning training programs” for Nouveau stockists.

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