The beauty industry is constantly being saturated with new products. The Market Research Report conducted by IBIS World, reports that the Hairdressing and Beauty Salon market achieve $4 billion in revenue and this is expected to increase by 2.3% in the current year. With a myriad of sub-categories from hair care to nails and teeth to skincare, the number of products available to both the trade and consumers can often be
overwhelming, and difficult for customers to differentiate between the best and most suitable product to purchase. Although advertisements play an influential role in what consumers buy, nothing is more powerful than a product or service receiving a prestigious award; and not just any award, an industry award that has been voted by the professionals.
When it comes to the nail category, Bio Sculpture Gel is one brand that continues to shine, having won four prestigious industry awards in 2011 alone.
Industry leader, NAILS magazine, held their eighth annual Readers Choice Awards in 2011 and Bio Sculpture Gel won the award in the Favourite New Product category for their Vitamin Dose product. This innovative product contains nutrients that are essential to the keratin structure and cell metabolism of natural nails, an essential product for professionals when working with their clients to strengthen and encourage healthy growth of the
natural nail.
NailPro, another influential trade publication followed suit and launched their own Reader’s Choice Awards in 2011 in which Bio Sculpture Gel won the award for the Best Colour Gel on the market. Japan, one of Bio Sculpture Gels’ largest markets, voted Bio Sculpture Gel as having “The Best Clear and Colour Gel” for the fifth year in a row, outdoing 50 other competitive nail gel products in their Stylish Nail Awards – the most prestigious award in the industry in Japan.
To top off one of their most successful years to date, founder of Bio Sculpture Gel, Elmien Scholtz, was awarded the Ernst & Young Entrepreneur of the Year Award, in the Emerging category for the South African leg of the competition. The award, which celebrates the world’s most influential and innovative entrepreneurs, is one of the most prestigious awards for the company. “We have worked tirelessly towards this and it presented a great sense of pride for my brand and hard work,” said Elmien.
“We’re absolutely thrilled with the professional recognition that Bio Sculpture has received in 2011. The awards we have received demonstrate that those working in the nail industry acknowledge Bio Sculpture Gel as a premium product that continues to offer exceptional quality, innovative products and a healthy nail alternative time and time again,” said Talya Bergmann, PR, Marketing and Operations for Bio Sculpture Gel Australia.
Bio Sculpture is available in over 170 exciting non-chip colours with treatments being tailored to suit every nail type and condition. All Bio Sculpture Gel products are free from harsh chemicals such as acrylic, MMA, phthalates, formaldehyde and toluene. Bio Sculpture Gel pride themselves on their health and safety profile, an indication of why they are worthy of their continuing success.
Visit www.biosculpture.com.au to find out more.