Globally renowned for its nail and hand care products since 1959, Mavala is rapidly expanding into the professional skincare market.
The company’s Swiss Skin Solution Facial Pro Line, which was launched in 2017 and is now available in 20 countries, was officially released in Australia this month.
According to the company, the new line “combines the power of Alpine botanic treasures with advanced dermatological active ingredients to efficiently target demanding and delicate skin needs with innovative sensorial textures”.
The range includes 17 products that have been grouped into five categories to address all major skin concerns:
Anti-Age Pro works to reduce the appearance of wrinkles and dark spots while boosting radiance
Aqua Plus is formulated to intensely nourish and moisturise dehydrated skin
Skin Vitality awakens and revives tired and dull-looking complexions
Pore Detox neutralises imperfections, minimises pore size and reduces shine
Clean & Comfort deeply cleanses the skin without compromising the skin’s barrier
Remi Bouchenez, the managing director of Cosimer (the distributor of Mavala in Australia for the last three years), believes the new skincare line will be successful in Australia as it is a well known and trusted brand.
“The Mavala brand has been active in the Australian marketplace since the 1960s,” he said.
“It has a solid foothold in the market through an extensive pharmacy distribution network nationwide, salon locations and a well-developed e-commerce platform.”
Although Mavala has not had a professional skincare line before, Bouchenez says the company does have “a rich heritage in the development of highly effective and rigoursly tested beauty care products”.
“The new Swiss Skin Solutions range replaces an existing line of skincare that has been available for sale globally but not in Australia before.”
In addition, “all Mavala products are manufactured with fundamental values that include rigour, seriousness, highest quality standards, precision and ethics.
“The rule at Mavala is no false promises. Our products do what they claim. And we aim to deliver excellence at an affordable price.”
Cosimer will drive brand awareness of the new skincare line with “a team of dedicated sales representatives, trade advertising, consumer advertising and through a robust PR campaign with media and influencers”.