Markle effect lights up Dermalux sales


Meghan Markle

Ever since Meghan Markle became engaged to Prince Harry, the world has been obsessed with her glowing complexion – and Dermalux is reaping the benefits since reports emerged that the now Duchess of Sussex has been having regular LED light treatments since moving to London.

According to ‘The Sun’ and numerous other online news sites, Meghan has been visiting the Skinesis Clinic for facials by owner Sarah Chapman.

Sarah, whose hands are insured for £1million, is renowned for her signature facials – using products from her Skinesis skincare range, each facial includes a ‘gymnastics’ massage session and ends with a 20-minute Dermalux LED session “to deliver skin that glows with youthful radiance”.

Although Sarah, whose A-list clients include Victoria Beckham (one of Meghan’s new friends), Gigi Hadid and Naomi Watts, has not confirmed the reports, she did however reveal her top bridal skincare tips for the leadup to a wedding – they included booking a facial at least every four weeks and Dermalux.

“A course of Dermalux LED Light Therapy is a non-invasive way to fight fine lines, wrinkles and acne, as well as promoting instant radiance,” she said.

“This clever technology increases cell energy and collagen production with infrared light, while antibacterial blue light helps if you’re prone to spots.

“It’s a highly effective treatment to improve skin texture, which will make a huge difference in all those close-ups.”

Not surprisingly the reports have proved to be excellent PR for Dermalux.

Alison Mattock, marketing and public relations coordinator for Professional Beauty Solutions (the distributor of Dermalux LED in Australia), says there has been a significant increase in demand for Dermalux LED since the Meghan Markle effect hit “with salon owners calling to find out more about the brand” and “increased enquiries on social media”.

“We have also noticed an influx of people recommending LED light on online forums, social media groups and face-to-face as the solution to many problematic skin conditions.

“The response has been incredible!”

Alison is confident that the treatment’s popularity will continue to grow as celebrities “catching on [to the benefits of Dermalux treatments] creates a greater awareness (especially across Instagram) and consumers continue to seek to find the holy grail of anti-ageing and beautiful skin”.

Voted ‘Energy Treatment of the Year’ for five consecutive years, Dermalux combines “proven wavelengths of light with the latest generation LED technology to deliver clinically safe and effective results for a wide range of skin conditions without discomfort or downtime”.

According to the company just one treatment “instantly energises skin cells to revitalise a dull and tired complexion” while a course “offers long lasting results, stimulating the skin’s natural rejuvenation and repair processes to promote healthy looking skin, accelerate cell renewal and resolve a range of skin concerns”.

Alison adds that the treatment is also popular in salons due to its “unrivalled profitability”.

“Requiring no consumables and minimal labour to perform, the high-tech treatment has the potential to be, by far, the most profitable treatment on a salon’s menu… It can boost revenue by up to 400 percent.”

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