Youngblood added to PETA’s cruelty free company program

Youngblood Mineral Cosmetics is proud to announce that it has been added to PETA’s (People for the Ethical Treatment of Animals) Companies that Don’t Test on Animals database.

Since its beginnings in 1997, Youngblood has maintained a non-animal testing policy.

“We do not conduct animal testing, and do not ask others to do so on our behalf,” said Pauline Youngblood, CEO and founder of Youngblood, “It is an honour to be recognised by such an important organisation like PETA,” she continued.

The list, which is posted on PETA’s website, includes cosmetics, personal care and household cleaning product companies. Youngblood is also included in PETA’s pocket-sized “Cruelty-Free Shopping Guide.”

“To support our stance on animal-free testing, our association with PETA will become a part of our branding initiatives,” Pauline added.

Youngblood Australia’s Managing Director, Matt Williams, is thrilled to see Youngblood added to PETA’s cruelty-free database.

PETA is an internationally-recognised organisation, so we’re sure that our Australian customers and salon partners will be delighted to hear of our inclusion on the database,” said Williams.

He further explained “Youngblood is also a member of the Forest Stewardship Council, which is an independent, non-governmental, not-for-profit organisation that promotes protection of the world’s forests. Youngblood is the first beauty brand to include the FSC label on its makeup brushes and we also ensure that all our packaging and printed material is FSC certified and printed with soy ink.”

Contact: Youngblood Mineral Cosmetics 1800 MAKEUP

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