Women who purchase their make up at beauty and hair salons understand the benefits of using quality, mineral enriched, Australian made makeup. However, not everyone has easy access to a beauty or hair salon, nor the time to visit and purchase.
Natural Compatibles, the first-ever Australian owned and made makeup range sold through salons and professional outlets, is now available to every woman in Australia at their new online store www.naturalcompatibles.com.au. Denise Richardson, Managing Director of Natural Compatibles explains. “We want to provide every woman in Australia with access to our range of quality liquid foundations, stunning eye shadows and shimmers, luscious lip colours, blushes and bronzers regardless of their location or lifestyle.”
The introduction of the shopping cart as a distribution channel complements Natural Compatibles current network of stockists of hair and beauty salons. “We will always recommend that consumers visit an Enhance by Natural Compatibles makeup stockist over purchasing exclusively online. Women who regularly visit hair and beauty salons for treatments do so because they want to tap into the expertise of their therapist or stylist.
The shopping cart will allow those who are time poor due to work or family commitments or geographically isolated to purchase Enhance by Natural Compatibles salon quality makeup products at a time and place that suits them. “We find women in rural and isolated regions want quality makeup products but don’t have the option of popping into the Department Store beauty counter. For many the only option is to buy mass makeup products from the local chemist or supermarket” said Richardson.
Natural Compatibles has 19 years experience in the highly competitive Australian beauty industry. “Today’s consumers want more flexibility when it comes to purchase options” said Richardson. “Consumers that purchase online will be offered specials and free gifts with order like we offer our retail stockists. We’ll make sure no one misses our online specials. Once a consumer has purchased their details will be added to our secure database. This enables us to e-mail the monthly specials direct to their inbox”.
Enhance by Natural Compatibles is unique in that their shades don’t change, because they are specifically chosen to compliment the human face. “We are like the little black dress of makeup, as our products enduring, timeless and always makes you look and feel good” enthused Richardson.
No product in the Enhance by Natural Compatibles range has been tested on animals. Enhance by Natural Compatibles makeup contains the finest quality ingredients including minerals, sunscreen, essential oils, Vitamin E and skin conditioning emollients.
Natural Compatibles is also the preferred beauty brand of choice for the World Skills Australia Award and is a supporter of leading beauty organisations including the Association of Professional Aestheticians of Australia (APAA), Advanced Association of Beauty Therapists (AABTH) and CIDESCO, the world’s leading beauty therapy Association. It is also a Premier Club Member of Aesthetics Practitioners Advisory Network (APAN).
Be sure to visit the new online shop at www.naturalcompatibles.com.au